Workplace by Facebook Introduces Social Networking to the Office

Facebook is at it again, introducing themselves into more parts of our lives. As we have experienced, they have the ability to change the way we communicate. Facebook recently expanded its services into the office with the launch of Workplace by Facebook.

Overall, Workplace looks exactly like the traditional Facebook that we all are familiar with. The feel and features are all the same. As of now, there are no ads. Knowing Facebook, it is more than likely ads will be added later to increase ad revenue. Because Workplace is built for company use, there are extra measures taken to ensure that data and information stay secure.

Workplace by Facebook is built predominately for people who do not work at traditional desks. Some examples include baristas and retail associates. Until now there have been over 1,000 companies using the early private version. Starbucks and their 238,000 employees is one of them.

One of the main goals of Workplace by Facebook is to get rid of emails altogether. People within the company can chat with each other, replacing the need for emails. Companies can also share chat groups with other companies, allowing for even more direct conversation.

Facebook is typically viewed as a distraction in the workplace. Therefore it can be difficult to see how this new platform can boost productivity. Facebook plans to accomplish this by making Workplace solely for business use. No personal accounts can be connected to this service.

Your company can utilize Workplace by Facebook for a small fee per employee. Compared to its competitors Slack and Yammer, Workplace is far cheaper.  Facebook will charge $3 per user per month for the first 1,000 users; $2 for the next 1,001-10,000; and $1 for any users above that.

A Facebook advertising agency, like us here at Bright Age, are excited to see the potential behind this new social channel.