How to Organically Increase Engagement on Your Social Media Posts

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While buying followers or running paid ads can result in more exposure for your company, it can begin to rack up a hefty sum of money.  In order to achieve organic growth across all social channels, it is important for digital marketing agencies, like Bright Age, to understand how to appeal to users and keep them engaged, while avoiding overspending. The overarching goal is to create better content in order to gain more quality followers, which will result in higher levels of engagement.  By following these four tips, you can organically grow your user base and create more engagement on your posts organically, without breaking the bank.

Search Engine Optimization (SEO)digital marketing agencies

Every company wants their site to be one of the first you see when you perform a Google search. By using SEO marketing, you can drive traffic to your site, therefore increasing impressions, sales, exposure, or whatever your companies’ goal is. By using keywords and making sure your websites are SEO compatible, you can ensure that your pages will be seen by a great audience. Many digital marketing agencies, like Bright Age, offer assistance in SEO strategies.

Interaction

If you are seeking greater interaction on your social platforms, you must encourage people to want to interact. There are many different tactics you can use that are all going to result in organic growth. You can share others’ posts that are relevant to your social channels in the hopes of them returning the favor. Join groups of people you think would be interested in your product or service. Respond to people who comment on your posts, even if it is just a simple “thank you!” Asks questions to your audience or even introduce a contest or giveaway. Tag important people in the field or a celebrity/influencer you think may be interested. Most importantly, digital marketing agencies recommended to USE HASHTAGS. Hashtags are the easiest way for someone to search for something they are interested in. Stay up to date on trending hashtags and participate in those conversations.

Promote Across All Accounts

Organic growth stems from within, so what better way to achieve that growth than self-promotion? If your company has more than one social platform (which it should!), you have the opportunity to share across all platforms. What you’re posting on Facebook should also be posted on your Instagram, Twitter, LinkedIn, Pinterest, etc.  Make sure your social channels are linked to your website to encourage traffic. In addition to sharing content across all platforms, you can even send email newsletters that detail what is new in the company and new on your social networking channels, for those users who are not as active on social media. Sharing across all platforms is simple to do and will result in more exposure.

Quality over Quantity

It is not about having the most followers, but having the best followers. One interactive follower is better than 10 unengaged, ghost followers. Those who interact with your accounts are the ones who are likely to buy your product, use your service, etc. Seek followers who have characteristics that fit with your brand because they are the one’s who will interact with your content. Organically gaining followers is more beneficial than buying followers because they may be fewer in number, but they will generate more buzz.

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7 Ways to Turn Social Media Followers into Customers

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Followers tend to add up on all social media accounts, but how is it that you can turn those followers into actual customers? If products and services are offered the same, these products and services are just seen as commodities based on which one will give the customer the lowest price. If you follow these 7 tips to differentiate yourself from your competitors, you will turn those social media followers into customers.

Extend Value in Social Media Bio

7 Ways to Turn Social Media Followers into CustomersAcross all platforms of social media, your bio is what customers will first approach to learn more about your product or service. You will want to use this first look to your advantage by telling your prospective customers why they should like your page and what the benefits they will derive from purchasing your product or service. Be up front with them and write out your company’s values and objectives. It is recommended to offer a lead magnet, which you can learn how to use if you click on the following link.

Fill Your Posts with Value

It is not recommended to flood your followers with numerous posts daily, so you need to make sure that each post is valuable. You may want to brainstorm one idea that makes you different from your competitors and then keep all your posts in line with that one idea. This will ensure your followers understand your brand’s message, your brand’s value, and your brand overall. If they understand your brand and what it has to offer to them, this may increase your chances of your social media followers turning into customers.

Posts Need to be About the Customers

You are trying to sell your products to the customer, not yourself! Make sure that you are focusing on their needs and how your product and service will benefit them. Once again, focus on your target market and brainstorm what they will find most valuable from your product. Customers want to have the best deal possible and to spend their money wisely, so show that your product is the most valuable and beneficial option offered to them.

Engage with Followers

We have all heard customers love engagement and love to have their voices heard. Build a relationship with your followers by asking them questions over posts, through surveys, or direct messaging them if it is an appropriate method to answer their question. Followers are more likely to use a service or product if they have had some relationship and interaction with the brand, instead of feeling like they are just a sales target.

Being Controversial is Okay

When finding a new customer base, you only want to find the customers that are perfect for your product or service. It is okay to post things that are only attractive to the target followers you are trying to reach. Just keep in mind, you do not want to offend any other Instagram users either. Keep all posts friendly and appropriate. Here is a quick read on how to post about controversial topics online, while be responsible.

Be Authentic

Potential customers want to deal with businesses that are honest and lay it all out to them. Do not be afraid to be real with your customers, to talk to them, and to try to build relationships with them. Show them you truly care about every individual, and that you are willing to build relationships with them. It may take more time and effort, but it will really pay off in the long run. If you are not so sure as to how to build relationships with customers, read on here to see how.

Focus on Transformation, not Information7 Ways to Turn Social Media Followers into Customers

On the  note of transformation,  you want to show how your product or service will “transform” or change their life. Many companies make the mistake of just showing and telling about the product, but do not emphasize how it will help the customer. Emphasize to your followers the benefits of your product or service, and how it will be “life changing”. It may be exactly what certain customers are looking for, and if you are hitting the right target audience, you will see a larger amount of social media followers turn into customers.

A Social Media Marketing Agency’s Strategy to Organic SEO

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A Social Media Marketing Agency in Los Angeles’ Strategy to Organic SEO

 

First Page Importance

Why is ranking as one of the first three websites on Google essential? According to DigitalTrends, 68.75{bfa23e0adf5035fdfa71191ffe91e54dd073cdba85c1f10af47dda85ac37f507} of the global search engine pie is occupied by Google and billions of searches are being processed per day. The most preferable spots a company wants to show up on Google is one the top three organic links or at least appearing on the first page. Click-through rates increase the higher a company lands on Google, which is why landing in the top three is essential. Search Engine Optimization, or SEO, is essential for businesses to raise awareness of their products, services, and brand image. By partnering up with a social media marketing agency in Los Angeles, SEO techniques are strategized and implemented, magnifying a business to its fullest potential.

 

Organic SEO tips and tricks

While companies can pay to appear first on Google’s paid advertisement spots, appearing on the first search page organically is the best way to generate traffic to its websites. The first approach to organic SEO is to take advantage of popular search keywords or phrases. By implementing these keywords into company websites, title tags, and meta description tags, Google recognizes the correlation between searches and website content, boosting a company’s website ranking. Another technique our social media marketing agency in Los Angeles practices are backlinking important companies, such as Google, to raise credibility of articles. Additionally, companies should check content and website links and ensure that everything clickable sends users to correct pages. This procedure will help Google crawlers navigate through a business’ website faster, allowing more traffic to hit the website, while decreasing bounce rates.

 

Be Truthful

Give your audience the content they are looking for. As a social media marketing agency, we know that fooling the search engine by misleading users to see a company’s content, even if it is irrelevant to them is bad news bears. This method is also known as “cloaking”, is frowned upon in the industry and will result in a ban from Google. Another no-no social media agencies in Los Angeles must recognize is the overuse of keywords, also known as “keyword stuffing”. Repetitively using phrases or keywords on a page actually decreases page rank, and could resulting in banning as well. One rule of thumb suggests using the keyword every 100 words or so.

 

Get Social

The best way to appear on the first page of Google organically is to incorporate social media platforms. Does your business have a Facebook, Instagram, Twitter, and LinkedIn? How about a YouTube channel? By integrating social media platforms, there is more content available to users about your company. Not to mention, online engagement among consumers boosts search results, as individuals are interested or fascinated with what they are talking about. Contact our social media marketing agency in Los Angeles and let us strategize your organic SEO plan today!

 

Author: Summer Malone

Summer is a social media marketing enthusiast with a passion for marketing analytics online, trending hashtags, and flux capacitors. Summer often feels sad for the TRex who is unable to connect to the internet. You can connect with Summer via Twitter @SummerMaloneMKT.

Tips to Rock Your Blogger Outreach Strategy

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A smart, effective blogger outreach campaign can transform your digital marketing strategy. When you are ready to rock your blog with fresh ideas and dynamic copy, reaching out to guest bloggers or linking to industry experts can help you turn a critical corner in successful blogging.

Below are a few tips to help ROCK your blogger outreach marketing strategy:

Experts can keep you ahead of the curve: Reaching out to professional bloggers through online sources such as Technorati or Huffington Post by commenting on their blogs or sending them emails praising recent posts can build rapport and smooth the way for a future business relationship. Through these channels, you can create your own stable of experts to help boost your blog’s message. I would also recommend using the Blogger Outreach Dashboard BlogDash.

Pingbacks can work wonders: Linking to another professional blog or website can attract the attention of a blogger or source you would like to work with. Take the time to read through blogs written by those who could effectively carry your own message. Link to the blog entries and see whether you can build a relationship through mutual support.

Use social media regularly as a resource: This can work in two ways. Clever tweets and Facebook posts promoting your blog can attract attention from your peers, as can direct messaging to people you would like to work with. You can build expert source lists through Twitter and Facebook from which to access professionals quickly when seeking a guest blog. Pinterest also is an emerging resource for valuable audience-building strategies through strong visuals.

Keep track of results: Blog sites typically give you simple snapshot profiles of how your blog is doing in terms of readership. It is important to monitor results to see how topics and timing affect your posts. For a little extra money, you can get more detailed analysis that may even drill down to who is reading your blog on a regular basis. You may discover that you can build essential audience profiles from this data.

Stay on task: Your iCal or Google Calendar needs to be updated regularly to show what you have scheduled to run with your network of bloggers. In this way, you can spot content holes when it comes to business promotions or see whether themes need to rescheduled or different topics covered on your site. Variety and consistency in terms of quality from your various bloggers will keep your audience plugged in to follow each update.

For more expert guidance, contact Bright Age, a Los Angeles digital marketing agency that can easily meet your social media promotional needs, freeing you to focus more on your overall business strategy. Call today to find out how we can bring new life to your existing blog’s performance and create a plan that works for your business.