Bright Age Agency Partners with The Good Seed To Aid Los Angeles Youth

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It’s estimated that there are about 4,000 homeless young men at any given time in the streets of Los Angeles. Most of these male youth come from poverty stricken families struggling to make ends meet. They are too old to qualify for social services aimed at children, and too young to have adequate means to support themselves. These factors can cause a lack of a sense of direction which can lead to hopelessness, drug use, crime and homelessness.

The Good Seed Shelter is a non-profit organization that provides social services and transitional housing to the underprivileged youth of northern and southern California. It’s centermost in a program that was started by the Good Seed Church. The shelter provides a host of services to Transition Age Youth (TAY) from the ages of 18 to 25. These young men are provided with basic human needs like food, clothing and a warm bed in a secure, homelike environment.

The shelter is committed to alleviating the painful issues associated with poverty and homelessness by providing counseling aimed at addressing substance abuse, learning life management skills, job training and independent living. Many of these young men are in need of mental health and medical services, and The Good Seed assists them in obtaining these. The Good Seed has partnered with the Los Angeles County Department of Mental Health in order to conduct intensive case management assessments to determine the individual needs of these underprivileged young men. This helps secure permanent housing, ongoing counseling and social services to further their stability and success after leaving the shelter. They are also given referrals to additional programs and resources they might need in the future.

Bright Age Digital Creative Agency is a well-established company that specializes in web design, graphic design and internet marketing techniques which include Search Engine Optimization (SEO), Facebook advertising and social media management. The Good Seed asked them to design and produce ads aimed at grabbing the attention of homeless youth to lead them to the shelter. They were kind and caring enough to offer their services for free. The result of this partnership is a creative, well-designed ad that will be posted in 1,200 buses across Los Angeles. Homeless young men will often ride the bus continually through the late night hours in desperate attempts to find warmth and shelter, so these ads couldn’t be placed in a better location.

The professionals at Bright Age Digital Creative Agency are excited about this opportunity to help their community. These ads will help The Good Seed and Bright Age reach a large number of desperate young males and make a huge impact on the Los Angeles community. Bright Age has produced multiple versions of these ads in order to adapt to these young men’s different demographics. The ads are written in Spanish as well as English to reach Los Angeles’s large male Hispanic population.

This partnership between The Good Seed and Bright Age should stand as a shining example of what can be accomplished when organizations work together to better their communities.

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The Power of Integrating Cause Marketing Into Your Facebook Campaign

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Facebook provides many opportunities to gain exposure for your business. Yet coming up with an effective Facebook campaign strategy can be challenging. One reason for this is that the field has become extremely competitive. With millions of Facebook pages, how do you set yours apart? One way to do this is by implementing cause marketing. If you’re looking for an effective social media marketing Los Angeles strategy, this is something you might want to consider.

What is Cause Marketing?

A cause can be a charity, event or movement that is intended to achieve some beneficial outcome. Money raised for a cause is not merely for profit, but is meant to help an individual or group achieve something meaningful. It’s also possible to incorporate a cause into a for-profit business model.

This is something that’s done quite frequently. For example, when a musical artist promises to donate a certain percentage of the profits from a concert to a certain charity, this can be considered cause marketing. While the motive may be genuinely altruistic, it can also help the business sell more products. Customers who want to support the cause are more likely to make a purchase when they know they’re supporting something they believe in.

How Causes Can Help You Market on Facebook

Many causes are active on Facebook. All kinds of charities and non-profit organizations have their own pages. So do millions of businesses. A business can also raise money for a cause, and this can be an effective Facebook campaign strategy. It gives people a good reason to become a fan of your page, share your content and purchase your products.

While you can set up such Facebook campaigns on your own, this can be a little complicated and confusing if you’re not experienced with this type of task. You will have to choose a cause, contact an organization that you want to support and figure out how you will raise money for it. There are some good social media marketing Los Angeles agencies that can manage this type of campaign for you.

Benefits of Incorporating Causes Into Your Facebook Marketing

Many large corporations integrate cause marketing into their marketing efforts. An example of this was Kohl’s holiday marketing campaign, where the store donated $500,000 to Toys for Tots and Feeding America while promoting a contest to win gift cards. Kohl’s Facebook fans were invited to submit uplifting photos and stories while voting for the entries submitted by others. Although this campaign wasn’t directly selling anything, it generated lots of good publicity for the company and gave fans a reason to promote Kohls’ Facebook page.

Another example was Johnson’s Mother’s Day Campaign. They posted Mother’s Day cards on their Facebook page and donated a dollar to Save the Children for every like or share on one of these cards. This was a simple yet very effective campaign that motivated people to share the company’s content.

While not everyone can copy the exact Facebook campaign strategy of a multinational corporation, it’s possible for anyone to implement this approach on a smaller scale. This is a way to increase brand awareness while supporting a worthy cause. Find the approach to social media marketing Los Angeles can be challenging, but cause marketing is an innovative way to generate good publicity for your business.