Archive for category: Social Media Contests

It is easy to forget how much the web has changed in a very short time. Many of the people who foresaw the importance of social media ended up very rich, even though most people saw it as a passing fad until it hit the tipping point. At this stage in the game, a presence on social media has become essential for any business, large or small.

While companies use these new tools in a variety of different ways, social media contests can help get a business more recognition in a fun, engaging way. People love sharing what they love, which is the most powerful driver behind Los Angeles social media contests. However, getting a contest right can make a huge difference when it comes to completing the objectives set out at the beginning. A social media management service can keep businesses up to date about changes in international, national or Los Angeles social media contests.

The Viral Power of Los Angeles Social Media Contests

A social media marketing agency will generally employ a variety of tactics to get people excited about a campaign. Social media contests thrive when customers not only click and enter themselves, but when they also share their passion with others. Suddenly, from a simple fun activity for existing customers, a company has a viral campaign that spreads the word on its own. This offers the obvious benefit of saving extra money on marketing. It also means that the offer and, by extension, the product promotion, takes on a life of its own.

Viral Success Through Brand-Specific Contests

The key to viral success lies in product and customer knowledge and combining that with an idea that reflects something essential about the brand. Many a social media management service has made the mistake of offering up a free prize that has nothing to do with the core values and associations with the brand being promoted. This might result in some quick clicks, but those quick clicks will also be quickly forgotten.

Rather, companies should aim at getting all customers, new and returning, to come back and interact with the concept and the brand itself. This encourages a deeper relationship between customer and brand. With this in mind, any promotional offer, reward or prize should reflect an intrinsic aspect of the brand and how it relates to people’s lives. People love free stuff, but a social media agency Los Angeles or any other major market hosts has to develop contest incentives appropriate for each brand.

Los Angeles social media contests have impacted several companies and industries. The contest put on for this document company is a great example of some of the elements a social media agency Los Angeles embraces can achieve. The company carefully selected a prize that was valuable and rare, as the production may not come again to the city. It also picked a production that reflected the tastes of its customers and its broader demographic base of educated, savvy professionals with a particular comedic sensibility.

Drawing in New Customers

Of course, the ultimate goal for a brand during social media contests is attracting new people to discover it. As posts on social media often appear visible even to third parties who don’t know the original poster, an online sensation can bring in people who have never used or even heard of the brand. A social media marketing agency can help ensure that all the various stops on the web have been covered, which results in more opportunities for a wide variety of people to access the contest.

A final benefit of these contests can be easily overlooked by a social media management service. After the conclusion of the contest, a thorough analysis of how customers interacted and participated during the contest can prove as beneficial as the process itself. Whether internally or in conjunction with a social media management service, Los Angeles-based companies can get to know what makes their customers perk up and pay attention by evaluating each aspect and stage of the process. This data will serve to focus future campaigns online.

Using a Social Media Marketing Agency

Social media contests come in all shapes and sizes and each one should be approached with the brand and its customers in mind during the entire process. While companies often rush to get anything online just to have a presence, a close look at the objectives, means and results of a contest will greatly improve the likelihood of success. We know online marketing and can create stellar contests for businesses of any size looking to make a splash in social media.