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The Power of Social Media Marketing for Fast Casual Restaurants

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The Power of Social Media Marketing for Fast Casual Restaurants

Hiring an outside company to conduct social media marketing is an exceptional way to free up resources for your business while networking with a trusted marketing company that has the experts who can drive a successful campaign to increase social buzz, shares, and likes. Our professionals use a particular set of strategies and apply a customized touch to that to design a marketing strategy for your business. Whether you are a little shop on the corner in a small town or you have several locations, our talented personnel are qualified to service any needs.

How it works

At Bright Age Digital Creative Agency, we are dedicated to your restaurant. Our expertise is in social media marketing for fast casual restaurants. We take the time to get to know your company by finding out interesting facts and details that will catch the attention of readers on the Internet. Our talented staff help identify your niche in your local markets. Once identified, we customize a marketing campaign for social media that will drive customers to your site and increase traffic. We have a reputation for building awareness and helping you find your target audience. We devise campaigns that focus your posts on getting people talking about your company by reaching out to residents of the community. We help you showcase your signature dishes to entice locals to spend time on your website.

Bright Age Digital Creative Agency case study

Our social media marketing for fast casual restaurants has allowed us to help companies excel. For example, our case study with Dog Haus shows the progress we made for their new restaurant in Canoga Park in Pasadena, CA in 2010. We networked with people and local businesses to drive trial campaigns to identify the exact methods for building the marketing plan for Dog Haus. Our social media marketing for fast casual restaurants increased their Facebook Likes by more than 1,500 percent. We also got more than a quarter of a million hits on social media before the Grand Opening in Pasadena. Recently we organized another Grand Opening in Arizona. It went phenomenally well with record attendance and massive exposure on social media outlets like Facebook and Twitter.

Why choose Bright Age Digital Creative Agency

We help you achieve higher conversion rates because we understand how invested your business is in the food industry. Our goal is to help your restaurant succeed by reaching out in quirky and exciting ways that attract people by standing out and grabbing their attention. We also have skilled content management staff who can write mouthwatering descriptions to go with the scrumptious pictures that we post. We can target multiple demographics and community designs. Our services are customizable so that we can optimize your chances of getting high return on investment. We build exposure with exciting ideas and teaser posts that make people want to find out more about your dishes.

By hiring our experts at Bright Age Digital Creative Agency, you will get experts who are committed to helping your business grow by reaching out to the community in a variety of ways. We want your business to succeed because our reputation depends on it. Our lengthy experience allows us to customize an exceptional marketing campaign that magnificently showcases your restaurant.

Best Practices for Social Media Marketing in Los Angeles

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Discover some the best practices for social media marketing in Los Angeles. It is essential to define your target market and determine what engages them.

Target Market:

First things first! This may seem basic, but it is constantly glossed over. Know who your audience IS and who you WANT your audience to be. I can’t emphasize this enough. In a large urban area like Los Angeles people are constantly bombarded with marketing messages and the majority of those messages may not even apply to them. This has created a culture of people who tune out advertising. If you are trying to sell ice cubes to Eskimos, you are failing, not to mention, probably wasting time and money. Be very clear about who you are marketing to and why before you even begin creating a marketing campaign. If you are planning to do social media marketing in Los Angeles, get even more specific and consider hiring a Los Angeles Marketing Agency. This is the only way to create real relationships with real clients.

Engage your Target Market:

This applies to social media marketing in Los Angeles or any large urban city for that matter.

It is no longer effective or acceptable to simply advertise at or to people. You must engage with people on a different level. Everything is interactive these days and demands an “experience” rather than just a message. This is where social media marketing comes into play. Everyone knows that this is essential to any business that wants to succeed in todays market. Businesses need awareness to survive! The companies that are good at social media marketing are the companies that thrive. You have your work cut out for you! Here are a few suggestions:

-Minimally you need to have a website, Facebook page, Twitter account and LinkedIn profile.

-If what you offer will benefit from beautiful visual marketing and photos consider Tumblr and Pinterest accounts as well.

-Make sure all of your web based social marketing is consistently well integrated with photos, logos and brand recognition. Make sure all of those files that are uploaded are the proper sizes. There is nothing more unprofessional looking than logos that don’t fit in specified parameters.

-Use the above sites to engage your current clients and recruit potential new clients by 1. constantly generating fresh and engaging content that your audience will relate to and want to share with others and 2. giving them reasons to engage such as contests, coupons and surveys. These are things that create brand loyalty and familiarity. Check out sites like Woobox and Survey Monkey to see how you can integrate them into your social media marketing in Los Angeles.

-Use the direct advertising services of these social media marketing platforms – On Facebook, LinkedIn and Google target customers by placing CPC (cost per click) ads in the sightline of your specified audience. You can appeal to people in a certain zip code radius and even get as specific as industry, education level, job title and favorite bands! To have the most cost effective ad campaign, know your target market!

-Consider mobile commerce and how it applies to your industry. Mobile commerce is currently growing exponentially. Perhaps there is some targeted app development in your future?

-Build smart contact lists and offer a newsletter and a blog. Again, offer ways to interact through coupons, contests surveys, fresh content and information. People today are information addicts. You must target and then retarget your audience with emotion. Ask for their opinion. Generic marketing no longer works. Knowing who your target audience is will make developing your fresh content much easier.

-Keep track of your data! Which add campaigns worked and which tanked? In order to evolve and grow your strategy you must constantly evaluate the effectiveness of your social media marketing techniques.

Remember, people want more than information, they want experiences. How can you give your audience an experience? If this all sounds like another full time job, that is because it is! Hire a professional. Especially in a big city like Los Angeles, it is absolutely necessary to have a professional Los Angeles Marketing Agency on your side who knows your target market and will manage the social media impact and image of your company accordingly.