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Bright Age Honored for Digital Creative Work in 2015

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Bright Age Digital Creative Agency understands the multi-platform nature of today’s digital advertising space. Their team of designers, writers, content creators and campaign strategists understands the difference between creating a compelling web page and leading an impactful social media campaign. Bright Age offers professional online marketing in Woodland Hills and beyond, and their success during the 2015 digital advertising awards season stands as evidence.

Hermes Creative Awards | Social Media Consumer Engagement, Platinum Winner
More than a traditional advertising agency, the team at Bright Age understands the complexities of reaching consumers who lean on social media. Bright Age provided dynamic social media management that helped make Dog Haus’s grand opening an enormous success.

Hermes Creative Awards | Overall Website/Medical, Gold Winner
The prestigious Hermes Creative Awards recognized Bright Age’s efforts for professional website design for the Advanced Interventional Pain Center in Indiana. The interactive site includes vibrant photography, crisp copywriting, and links to various patient-related resources such as a blog, media clips and patient testimonials.

The Hermes Creative Awards are an international competition for creative professionals involved in professional website design, including concept, writing and design of traditional materials and programs, and emerging technologies. The competition accepts entries from corporate marketing and communications departments, advertising agencies, public relations firms, graphic design shops, production companies, web creators and freelancers.

AVA Digital Awards | Social Media Campaign, Gold Winner
The grand opening social media management that propelled a successful launch for Dog Haus was also recognized by the AVA Digital Awards.

AVA Digital Awards is an international competition that recognizes excellence by creative professionals responsible for the planning, concept, direction, design and production of digital communication. Work ranges from digital engagement campaigns – to audio and video production – to website development – to social media interaction – to mobile marketing.

MarCom Awards | HomePage Website Design, Gold Winner
Creating a website homepage that reflects the new-age, healing persona of the Nova Center was the challenge. The design team at Bright Age demonstrated how online marketing in Woodland Hills is done right. The end product is a simple yet sophisticated page that lets visitors easily digest Nova Center’s full menu of services.

The MarCom Awards are an annual competition for creative outfits involved in the concept, writing and design of print, visual, audio and web materials and programs. Entries are wide-ranging, representing corporate marketing and communications departments, advertising agencies, public relations firms, design shops, production companies and freelancers.

Put the award-winning talents of Bright Age Digital Creative Agency on your side. A boutique agency offering online marketing in Woodland Hills, California, the variety of services offered at Bright Age includes professional website design, search engine optimization, social media management, graphic design, Facebook advertising, and much more.

Bright Age Digital Creative Agency Obtains Google Partner Status

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We have some exciting news for you! Bright Age Digital Creative Agency has now qualified for Google Partner Status! What this means is that our company has met Google’s strict criteria on becoming an officially certified marketing professional.

What Is A Google-Certified Partner?

Becoming a Google-Certified Partner means that our firm has met Google’s strict proficiency standards in several key areas. To qualify for Google Partner status, a company must achieve the following:

Create a company profile – To be considered for Google Partner status, you must first create a company profile with pertinent information such as company name and description, address and telephone number. Google needs this information so they can list your company on the Google Partner search.

Obtain AdWords certification – You will need to demonstrate your proficiency with AdWords by passing an AdWords certification exam. Information on the AdWords examination process can be found here.

Meet a spend quota through managed accounts – In order to show that your company has a healthy profit margin, you will need an active AdWords manager account that has spent a minimum of US $10,000 (or the equivalent in your local currency) inside your company’s AdWords account over a 90-day period and can show sufficient financial activity over the past 60 days from the date of your application. This shows that your business will be in operation for a long time to come. NOTE: AdWords expenditure is measured as the amount of money spent since AdWords was added to your company’s manager account.

Implement AdWords best practices – You will also need to demonstrate that you have adequate knowledge of the AdWords best practices covered in the AdWords certification exams by implementing them in your Google AdWords account. Your company will be evaluated for such items as the frequency of any changes you’ve made to your AdWords account, providing excellent customer service, your ability to maintain clients, and maximizing your clients’ advertising budgets.

The Best Marketing and Advertising Services

Google-certified partners have an excellent track record for meeting strict guidelines in customer service, AdWords knowledge and cost-effective marketing. When you deal with a Google-certified partner, you can be sure that you are getting the best advertising and marketing services your money can buy.

Who Is Bright Age Digital Creative Agency

Bright Age Digital Creative Agency is an online marketing firm that specializes in Los Angeles social media management, online marketing and search engine optimization. They can help your company get discovered on top search engines, and will custom-tailor their marketing campaigns to suit your needs.

The Power of Social Media Marketing for Fast Casual Restaurants

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The Power of Social Media Marketing for Fast Casual Restaurants

Hiring an outside company to conduct social media marketing is an exceptional way to free up resources for your business while networking with a trusted marketing company that has the experts who can drive a successful campaign to increase social buzz, shares, and likes. Our professionals use a particular set of strategies and apply a customized touch to that to design a marketing strategy for your business. Whether you are a little shop on the corner in a small town or you have several locations, our talented personnel are qualified to service any needs.

How it works

At Bright Age Digital Creative Agency, we are dedicated to your restaurant. Our expertise is in social media marketing for fast casual restaurants. We take the time to get to know your company by finding out interesting facts and details that will catch the attention of readers on the Internet. Our talented staff help identify your niche in your local markets. Once identified, we customize a marketing campaign for social media that will drive customers to your site and increase traffic. We have a reputation for building awareness and helping you find your target audience. We devise campaigns that focus your posts on getting people talking about your company by reaching out to residents of the community. We help you showcase your signature dishes to entice locals to spend time on your website.

Bright Age Digital Creative Agency case study

Our social media marketing for fast casual restaurants has allowed us to help companies excel. For example, our case study with Dog Haus shows the progress we made for their new restaurant in Canoga Park in Pasadena, CA in 2010. We networked with people and local businesses to drive trial campaigns to identify the exact methods for building the marketing plan for Dog Haus. Our social media marketing for fast casual restaurants increased their Facebook Likes by more than 1,500 percent. We also got more than a quarter of a million hits on social media before the Grand Opening in Pasadena. Recently we organized another Grand Opening in Arizona. It went phenomenally well with record attendance and massive exposure on social media outlets like Facebook and Twitter.

Why choose Bright Age Digital Creative Agency

We help you achieve higher conversion rates because we understand how invested your business is in the food industry. Our goal is to help your restaurant succeed by reaching out in quirky and exciting ways that attract people by standing out and grabbing their attention. We also have skilled content management staff who can write mouthwatering descriptions to go with the scrumptious pictures that we post. We can target multiple demographics and community designs. Our services are customizable so that we can optimize your chances of getting high return on investment. We build exposure with exciting ideas and teaser posts that make people want to find out more about your dishes.

By hiring our experts at Bright Age Digital Creative Agency, you will get experts who are committed to helping your business grow by reaching out to the community in a variety of ways. We want your business to succeed because our reputation depends on it. Our lengthy experience allows us to customize an exceptional marketing campaign that magnificently showcases your restaurant.

High Performance Marketing Strategy for Businesses

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One of the biggest challenges that business owners experience is allocating their marketing budget efficiently in order to get the best return on investment. Today it has become essential for businesses to develop innovative ways to reach consumers. Choosing to implement a strategic social media plan can help your business grow and become more profitable.

Since the dawn of advertising, traditional media such as direct mail, radio and TV have proven to be valuable promotion channels to reach consumers. The problem with traditional media is that it can be difficult to track, it is non-reciprocal and often yields short term results. A common metric to track advertising is CPM or cost to attain 1,000 impressions. Average CPM is $450.00 when using direct mail, $140.00 for radio and $30.00 for a prime time TV. Compared to traditional media, social is measurable, interactive and relatively inexpensive.

Recently my team at Bright Age worked on building a Facebook community for Dog Haus, a fast casual restaurant in Canoga Park, prior to the opening of their first franchised location. Our objective was to introduce a new community to the Dog Haus brand, develop relationships and build buzz leading to a huge grand opening event. Our strategy consisted of posting a teaser and other engaging content to build anticipation for the upcoming special offer, while continuously monitoring and responding to fans on the page, ensuring that all customer questions and concerns were addressed timely and professionally. Through this marketing strategy we created an online community where Dog Haus fans could come to interact with the brand.

We ran several types of Facebook ads to raise awareness, including a Page Likes Campaign and Boosted Posts. We segmented our messaging into two age groups: adults and students. The hyper-targeting abilities of social media allow us to display one style of ad to adults, and another style of ad to students. This messaging strategy along with the ability to A/B test our advertisements allowed us to achieve Page Likes for at a minimal cost. We also receive higher interaction rates on our Boosted Posts by displaying relatable images to the targeted audience. By segmenting our target audience in ways that are impossible through traditional media, we received greater conversion and engagement.

After acquiring new Facebook followers, we kept our community engaged and growing by developing creative social media posts that are both attention-grabbing and generate prompt engagement. We posted daily content featuring delicious menu items, special offers, fan photos, surveys, and more to bring the brand to life and create an active online channel.

Our social media marketing strategy led to 673,900 impressions generated in the first month, as well as over one thousand meals served on grand opening day. While it would take an extensive marketing budget to reach this large of an audience via traditional media, Dog Haus was able to acquire this reach at just $5.19 per 1,000 impressions. This cost includes the ad spend utilized for Facebook ads in addition to the cost of all services provided by Bright Age, and yet it is still only one sixth the cost of the average CPM of prime TV, the least expensive of the traditional medias.

Advertising and marketing are constantly evolving, as seen by internet advertising revenue surpassing television, radio, and newspaper in 2015. Bright Age is passionate about social media and digital advertising, with experience building a social presence for local and national brands. We have the ability to develop a comprehensive media campaign with proven results.

The Art of the Image: Making Engaging Images for Social Media

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The image is the central unit of communication for online media today, not text. We are definitely in a visual society, and when text oriented sites such as Twitter and Facebook both say that they are switching to an image and video based publication platform, then the world had better follow suit or be left behind.

Images that are meant for social public consumption can mean the difference between a successful social media campaign and a stagnant one. Here are some of the best ways to create good images that have the ability to go viral and will definitely bring across your message on the platform.

Give the users unique content.

Do not overuse memes that have already been used. Once they get to you on social media, they are likely running out of steam in the first place. Original content gets the most juice, especially if you are trying to solidify a brand or an image online.

Use high quality stuff

There is no excuse for using low quality or grainy images. This is the same to a social media user as a sentence with nothing but misspelled words and bad grammar. Invest in a prosumer camera in order to take great HD pictures with no large out of pocket expense. The investment can last you for years! Not a photographer? There are sites such as Big Stock and Shutterstock where you can purchase photography and graphics to use for your images.

Make a statement.

Everyone loves a few words of wisdom, and pictures with witty sayings are actually more likely to receive positive social feedback in the forms of likes and reposts on all social networks including Facebook, Instagram and Pinterest.

Give a unique look.

If you are doing social media management Los Angeles level work, then you are giving a unique brand to all of your content. This keeps people from stealing it and using it in their own campaigns as well as branding your business so that people will begin to recognize the style and look for your products on the open market.

 Make your content exclusive.

Everyone loves to think that they are on the cutting edge of something big. When you create your images, give the impression that you are telling a story that will come to fruition if the user clicks through to the website or further explores the history of images that you have on the major online media sites.

The success of social media management Los Angeles campaigns relies on the use of good images. Make sure that you follow the tips above for the best chance at creating an engaging campaign that will last for many years after its initial publication! Constantly creating content for your company or project can be a huge endeavor. Luckily, Bright Age, a social media management company located in Los Angeles is here to help. Bright Age creates, manages and posts content on all different social media platforms, making sure that your content is unique and true to your story. Contact us if you have any questions!

 

10 Ways to Step-Up Your Facebook Engagement

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Simply being on Facebook isn’t enough to attract potential customers for your small business. Engaging them in a fun and compelling way is important if you want to sell your brand effectively. Unfortunately, social media management Los Angeles can be complex to tackle for inexperienced business owners. So, here are 10 ways to help you become better at engaging with prospects via social networks.

 Decide Who You’re Targeting

It can be hard, if not impossible, to convey your business concepts or brand message if you don’t know who to focus on. Keep in mind that you have limited time and perhaps limited content, and there is a very specific group of people you want to reach. Facebook mostly caters to young parents and grandparents. Depending on your target’s age group, you may have to widen your brand exposure on other social networks.

 Stick With One Handle

Social networks require a so-called “handle”, which is basically the username displayed on your profile and what others will view you as. Because you are a business, it is important to keep your handle professional and consistent. Go for a name that is catchy and sticks to a consumer’s head. Whatever name you pick for your account, it should be used on other social networks including Twitter and Instagram.

 Build Networks

To win the hearts of people on social media, you have to become immersed in its culture as well. Set aside at least 15 minutes every day to go through your news feed and to check the profiles of people, both consumers and other businesses. Building this into a habit will allow you to gather important data from your target consumer, which you can then use to adjust your business strategies.

 Be Part of the Trend

Every social media environment has its own trend and every industry enveloped by social media has their unique online presence. Try to be a part of your community instead of trying to fight it.

 Keep Doing What You’re Doing

An hour per week dedicated to growing your social network can have a big impact on your small business. A neat trick to do is use Facebook’s scheduling tool, which allows you to save up to six months worth of content and automatically post them when it’s scheduled.

 Have a Strong Call-to-Action

Without one, it’s unlikely that you’ll get a customer to buy your product/service no matter how long you stick with the program or how valuable your content is. Get assistance from social media management Los Angeles professionals like Bright Age. The company is a specialist in web-based services including graphic design, search engine optimization, and creation of high-value social media pages.

 Don’t Be Afraid to Experiment

Ideas are what runs every industry. Avoid being mediocre and try to experiment on new business ideas within a controlled group of consumers.

 Be Precise on Your Data Analysis

Make sure to track the correct analytics and numbers. You do not want to be wasting precious business resources like time and capital on strategies that are not up to par.

 Keep Your Page Simple

No complicated content divisions or flashy web design. Keep the meat of the page simple. Too many design features and elements can be irritating on the eyes.

 Keep a Human Presence

Don’t talk to customers like you’re a robot that is preset to respond. Keep conversations lively and with a personal touch.

5 Ways To Connect With Your Audience On Social Media

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Social media is a marketing platform that can no longer be ignored. To be a truly successful business, companies must create social sites and keep them integrated with other marketing materials. In order to ensure your social sites are selling both your company and your product, consider a few tips from Bright Age, a social media management agency in Los Angeles, to synchronize your sites.

 

1. Think About Your Voice

Social sites aren’t about posting topics or ideas a robot could have devised. It’s about showing your customers that no how big your business, you’re still a real-live person. Your online voice should show who you are and what you are selling. If your product is the type of product that would use the word “like” in a sentence, go ahead and use it in your copy (just not too often). Showing people who you are helps them connect with you on a higher level.

 

2. Respond to Your Customers

When someone posts on your social sites, never ever ignore a comment. People do not post on social sites because they want to be ignored. Even if they are saying “thank you”. A simple, “Hey Laurie! We’re so happy you love our new pina coladas! Like us to get 10 percent off your next purchase!” goes a long way.

 

3. Connect Social Media to Other Sites

Make sure your social sites and website are connected. The whole point of social sites is to get people to try your service or product. If people see your social sites and want to know more, make sure you have something to show them. Linking your social sites to your website will help attract more business and help your clients get a better understanding of who you are. Just make sure that your social sites and website are working together—not against each other. The voice and style of all of your sites should be cohesive.

 

4. Reply to Mistakes in a Real Way

Many companies make the mistake of taking the defensive side of the line when it comes to customer complaints. Social media is a double-edged sword. On one hand, it can help brand and grow your business, but when someone is unhappy, all your customers will see these comments. When a customer makes a complaint on a social site, the worst step you can take is to ignore these comments. The second worst mistake is getting defensive. When a customer complains, acknowledge their displeasure and show you’re the bigger person by responding with ways to fix their problem.

 

5. Use Photos to Tell Your Story

That age-old adage that a picture can tell a thousand words? It’s there for a reason. Photos can paint a picture of who you are and what product you’re selling. Giving your customers as much information as possible in a cohesive manner will allow them to understand your company and interact with your employees and your product in a way simple written copy never could.

By tweaking your social presence just a little through the help of Bright Age, you can bring in a whole new group of clients that will help drive your business—and help spread the word about your amazing products and services. Bright Age is a social media management agency located in Los Angeles.

5 Reasons Why Your Business Should Be On Pinterest

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 Since its launch onto the Internet in 2010, Pinterest has become a major source in showcasing various ideas from individuals, making this one of the most go-to social media apps on the market. From sharing their favorite outfits to planning an event, this virtual pin board is a great platform for users to creatively share their interests to a wide audience. Although this is mainly used by individuals, companies have also joined in on the social media craze, providing information on their most prized products and services.

While other sites have a huge following with companies, many have quickly jumped on the Pinterest bandwagon. With how the Internet has become a vast commodity with a company’s success, it’s no surprise that many are using this site to improve their business.

If reaching a huge audience is not a great reason for joining the site, there are five other excellent reasons to show off their company on this site.

 A Different Way to Advertise

By joining, businesses will be able to provide a unique spin on advertising their brand to the public. By providing images of their merchandise, individuals will become familiar with a particular product and will be able to have that image in mind when they go to the company’s website or store to learn more information or to purchase.

 Sharing to Potential Customers

Since this site is all about pinning images, companies can provide great pictures for people to share. If a potential customers love a certain picture, they will make sure to include it onto their boards. This will lead to their followers to see the product and will click on the pin to learn more information. It’s all about sharing, which will provide great exposure.

Boosting Web Traffic

Connecting your Pinterest page to other social media sites will also bring a boost in web traffic. By adding your web site or blog onto the description will help individuals go onto your site to learn more about the product and to even purchase the product.

Adding Catchy Videos & Photography To Showcase Your Company

Adding videos or catchy photography can help showcase your company. Many individuals love to pin or favorite a particular video or phrase to share to others. By doing this, it can help branch into an audience that you might not been able to reach in previous campaigns.

Sharing a New Project

Since this site is geared towards creating projects, this is a great way for companies to launch their own projects for their audience to witness and share. Being able to see the beginning and finish of a certain product can help connect with your target audience. It’s all about interaction and by posting a new project or service, it will help audience see that the company appreciate their customers and would want them to be the first to know about new products or services.

While some companies may be familiar with promoting themselves on social media, others may not have a clue on what to do or where to start. That is when Bright Age steps in. Bright Age is a Los Angeles social media management company that specialize in managing social media accounts, web design, and search engine optimization. They are the Los Angeles social media management company that can provide these great services to start-up companies as well as companies who just need a face-lift with their current marketing plan.

5 Top Reasons Your Brand Should Be On Instagram

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It is crucial for a company to start and maintain a social media presence. After all, these social media accounts allow your business to engage your target audience, while promoting your band to gain leads and convert customers. While some businesses are weary whether or not they should get an Instagram account in particular, you shouldn’t be. Your brand needs to be on this social media site for a variety of reasons. Check out 5 of them below:

1. It’s Simple

Unlike some other social media accounts, Instagram is a simple way for posting a stream of content. In the past, when businesses wanted to post pictures they had to crop the image in Photoshop on a desktop computer. This was very time consuming. With this particular social media site, though, it’s made specifically for instant smartphone photography. You can crop photos, add a filter and write some text in a matter of seconds. Now, you can even upload videos to the social media site, which is helping to replace even more media platforms.

2. Gives You a Chance to Use User Generated Content

Right now, it’s very popular and trendy for a business to incorporate user generated content into their content. Instead of always providing your own content, you can use images or videos that your customers have already put together. Out of all social media sites, Instagram is really great at letting you access this content and then posting it on your own account. You can even employ contests to have your audience send in content to you.

3. Ability to Develop Relationships With Your Customers

It has been shown over and over again that people will be more likely to click on a link with a person’s face next to it than one that doesn’t have this. This is just an example why a social media site like Instagram is vital to tell your story. Your brand should use this opportunity to post images of you, your staff, your stores, your customers or anything else that really depicts the personality of your company. These pictures will hold the interest of your customers more than any block of text could. That’s why this social media website will help you deepen customer engagement and really get to connect on a personal level with your target audience.

4. Connects with Individuals All Over the World

The customer base that a lot of companies have is based strictly on their marketing budget and the services they can afford through a Los Angeles social media management company. That’s why if you want to reach a wide audience that’s made up of people all over the globe, this social media site is the way to go. It can really help your business expand your reach. In fact, over 65 percent of users live in a country other than the United States. Plus, since it isn’t text-heavy and is mostly made up of pictures, this social media site can overcome any language barrier. Remember, pictures are universal.

5. Drive in Traffic to Your Business

As any Los Angeles social media management company would tell you, the end goal of any social media website is to drive in the amount of traffic that comes to your business. While you can’t share active hyperlinks in the comments and captions on your Instagram photos and videos, you can place an active link in your bio. Then, all you have to do is tell people to click on the link in your bio. When they do that, they’ll be directed right to the page you want on your website. You can change this link as much as you want, strategically driving in your target audience just how you’d like.

It’s clear that social media websites like this one are essential to the success of your brand. If you’re looking for a Los Angeles social media management company to help you tackle this area, come to Bright Age. Here at Bright Age, we are a business that specializes in social media management, web design and search engine optimization. Give us a call at Bright Age to get started.

Facebook Marketing for your Businesss

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There are quite a few things businesses need to be doing nowadays when it comes to marketing, promotion, and more, but one of the first things that they need to do is be aware of how they can use Facebook Marketing to improve your business outlook and financial health in the long run.

While a discussion of business and Facebook Marketing can get unnecessarily complicated over time, social media in Los Angeles and digital marketing in other major areas of the country makes it clear that any small or medium sized business needs to have a presence on Facebook if they hope to attract new fans and improve their business opportunities over time to ensure that they get the most out of their work and their reach.

Facebook Means You Can Broadcast to Many Different People

The more Fans you have and the better presence you have online, the larger of an area of people that you can broadcast your information towards online! If you’ve got thousands of Fans, those people can move your message along faster and share it on their own Facebook pages, than somewhere or someone who may only have 100 or 200 Fans to their name, and you can improve sales in turn.

Facebook Can Improve The Reputation Of Your Brand and Company

It doesn’t really matter what industry you happen to be in, reputation and branding, is really, really critical, right? When it comes to Facebook Fans, then, this is no different; in fact, in Facebook, the amount of Fans you have helps your brand and reputation over time as you work to develop a persona online.

For organizations that have a great deal of Facebook Fans, their brands are better off as opposed to organizations who have very few Facebook Fans or other issues. Build your reputation with more Facebook Fans, and watch your influence in this sphere grow!

Facebook and the Fans Make You Look Damn Good – And That Matters!

The more fans that you have at your disposal can help make you seem and look like an influencer, and a serious person who deserves to be trusted and listened to about any sort of topic. Fans help make your brand and organization legitimate, as you work and move ahead in getting to the bottom of your Facebook needs and strategies, and thousands of Fans can provide for you an amazing sense of accomplishment and a great option for growing your business and brand.

Facebook Marketing provides a stellar opportunity for businesses that are looking for something reliable but also worthwhile and incredibly effective in connecting fans and more. For that, then, it’s critical that you make it a point to work with Bright Age Digital Marketing other social media opportunities in Los Angeles to ensure that your digital marketing needs are taken care of and adequately represented in a professional way on Facebook to get the most out of your account and sales numbers in due time.