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Bright Age Honored for Digital Creative Work in 2015

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Bright Age Digital Creative Agency understands the multi-platform nature of today’s digital advertising space. Their team of designers, writers, content creators and campaign strategists understands the difference between creating a compelling web page and leading an impactful social media campaign. Bright Age offers professional online marketing in Woodland Hills and beyond, and their success during the 2015 digital advertising awards season stands as evidence.

Hermes Creative Awards | Social Media Consumer Engagement, Platinum Winner
More than a traditional advertising agency, the team at Bright Age understands the complexities of reaching consumers who lean on social media. Bright Age provided dynamic social media management that helped make Dog Haus’s grand opening an enormous success.

Hermes Creative Awards | Overall Website/Medical, Gold Winner
The prestigious Hermes Creative Awards recognized Bright Age’s efforts for professional website design for the Advanced Interventional Pain Center in Indiana. The interactive site includes vibrant photography, crisp copywriting, and links to various patient-related resources such as a blog, media clips and patient testimonials.

The Hermes Creative Awards are an international competition for creative professionals involved in professional website design, including concept, writing and design of traditional materials and programs, and emerging technologies. The competition accepts entries from corporate marketing and communications departments, advertising agencies, public relations firms, graphic design shops, production companies, web creators and freelancers.

AVA Digital Awards | Social Media Campaign, Gold Winner
The grand opening social media management that propelled a successful launch for Dog Haus was also recognized by the AVA Digital Awards.

AVA Digital Awards is an international competition that recognizes excellence by creative professionals responsible for the planning, concept, direction, design and production of digital communication. Work ranges from digital engagement campaigns – to audio and video production – to website development – to social media interaction – to mobile marketing.

MarCom Awards | HomePage Website Design, Gold Winner
Creating a website homepage that reflects the new-age, healing persona of the Nova Center was the challenge. The design team at Bright Age demonstrated how online marketing in Woodland Hills is done right. The end product is a simple yet sophisticated page that lets visitors easily digest Nova Center’s full menu of services.

The MarCom Awards are an annual competition for creative outfits involved in the concept, writing and design of print, visual, audio and web materials and programs. Entries are wide-ranging, representing corporate marketing and communications departments, advertising agencies, public relations firms, design shops, production companies and freelancers.

Put the award-winning talents of Bright Age Digital Creative Agency on your side. A boutique agency offering online marketing in Woodland Hills, California, the variety of services offered at Bright Age includes professional website design, search engine optimization, social media management, graphic design, Facebook advertising, and much more.

High Performance Marketing Strategy for Businesses

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One of the biggest challenges that business owners experience is allocating their marketing budget efficiently in order to get the best return on investment. Today it has become essential for businesses to develop innovative ways to reach consumers. Choosing to implement a strategic social media plan can help your business grow and become more profitable.

Since the dawn of advertising, traditional media such as direct mail, radio and TV have proven to be valuable promotion channels to reach consumers. The problem with traditional media is that it can be difficult to track, it is non-reciprocal and often yields short term results. A common metric to track advertising is CPM or cost to attain 1,000 impressions. Average CPM is $450.00 when using direct mail, $140.00 for radio and $30.00 for a prime time TV. Compared to traditional media, social is measurable, interactive and relatively inexpensive.

Recently my team at Bright Age worked on building a Facebook community for Dog Haus, a fast casual restaurant in Canoga Park, prior to the opening of their first franchised location. Our objective was to introduce a new community to the Dog Haus brand, develop relationships and build buzz leading to a huge grand opening event. Our strategy consisted of posting a teaser and other engaging content to build anticipation for the upcoming special offer, while continuously monitoring and responding to fans on the page, ensuring that all customer questions and concerns were addressed timely and professionally. Through this marketing strategy we created an online community where Dog Haus fans could come to interact with the brand.

We ran several types of Facebook ads to raise awareness, including a Page Likes Campaign and Boosted Posts. We segmented our messaging into two age groups: adults and students. The hyper-targeting abilities of social media allow us to display one style of ad to adults, and another style of ad to students. This messaging strategy along with the ability to A/B test our advertisements allowed us to achieve Page Likes for at a minimal cost. We also receive higher interaction rates on our Boosted Posts by displaying relatable images to the targeted audience. By segmenting our target audience in ways that are impossible through traditional media, we received greater conversion and engagement.

After acquiring new Facebook followers, we kept our community engaged and growing by developing creative social media posts that are both attention-grabbing and generate prompt engagement. We posted daily content featuring delicious menu items, special offers, fan photos, surveys, and more to bring the brand to life and create an active online channel.

Our social media marketing strategy led to 673,900 impressions generated in the first month, as well as over one thousand meals served on grand opening day. While it would take an extensive marketing budget to reach this large of an audience via traditional media, Dog Haus was able to acquire this reach at just $5.19 per 1,000 impressions. This cost includes the ad spend utilized for Facebook ads in addition to the cost of all services provided by Bright Age, and yet it is still only one sixth the cost of the average CPM of prime TV, the least expensive of the traditional medias.

Advertising and marketing are constantly evolving, as seen by internet advertising revenue surpassing television, radio, and newspaper in 2015. Bright Age is passionate about social media and digital advertising, with experience building a social presence for local and national brands. We have the ability to develop a comprehensive media campaign with proven results.

Four Best Practices for Your Fall Digital Marketing Strategy

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Marketing campaigns are always changing, and, and times, it can be a little daunting to keep up. At the core, though, for a successful marketing campaign, if marketers follow these four social media strategies, their companies will get more exposure than ever. Discover four best practices for your Fall marketing strategy, for your Los Angeles social media marketing campaigns.

Step 1:  Become Active on Google Plus – Google Plus might not be up to the same level of popularity as Facebook or even Twitter, but that doesn’t mean it’s unimportant. If anything, Google Plus should become your best friend for social media marketing Los Angeles. Because Google’s search engine is the most visited, it has a lot of stature, and their algorithms to decide what is displayed first in a search engine can be tricky to figure out. To encourage more Google Plus activity, Google often displays companies with a Google Plus account first in a search over one that does not. This means if you want to have a more prominent and SEO-friendly web presence, you need to make a Google Plus account and use it often.

Step 2: Create a Facebook Contest For Your Company – People love contests, and they especially love them even more if a prize is offered. To make your digital marketing agency Los Angeles shine — and to bring in more Facebook likes — offer a contest that fits the needs of your clients and consumers. Find out what people’s interests are, and then meet them accordingly. To have a digital marketing agency Los Angeles, you need to be on your toes both online, and when you create this Facebook contest, do not just make it something people will not be interested in. As for the Facebook contest itself, for Facebook users to enter the contest and win the prize, make sure they like your page and share it. This will not only increase your likes, but it will also increase your exposure to people who may not have known about your agency.

3. Beef Up Your Pinterest Page With Content – Pinterest can be used way beyond personal use. In fact, for social media marketing Los Angeles, it’s a perfect tool. Create different boards for different clients or services offered, and then direct Facebook or Twitter followers to the page. They will have a more visual approach as to what you offer, and they will also be more likely to visit the pages provided on the pins.

4. Create A Blogger Outreach Program – Having a blog for your company is great, but if no one is looking at it, it is useless. This is why you need to create exposure for your blog with a blogger outreach program. Contact other agencies or companies with blogs similar to yours, and offer to both mention one another. This is a symbiotic system that will give you a new level of exposure. Also, if marketers want to keep up their business, they have to keep up with the latest and greatest blog services and sharing methods offered. To keep in the know, follow technology and other marketing Twitters and blogs.

Tips to Rock Your Blogger Outreach Strategy

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A smart, effective blogger outreach campaign can transform your digital marketing strategy. When you are ready to rock your blog with fresh ideas and dynamic copy, reaching out to guest bloggers or linking to industry experts can help you turn a critical corner in successful blogging.

Below are a few tips to help ROCK your blogger outreach marketing strategy:

Experts can keep you ahead of the curve: Reaching out to professional bloggers through online sources such as Technorati or Huffington Post by commenting on their blogs or sending them emails praising recent posts can build rapport and smooth the way for a future business relationship. Through these channels, you can create your own stable of experts to help boost your blog’s message. I would also recommend using the Blogger Outreach Dashboard BlogDash.

Pingbacks can work wonders: Linking to another professional blog or website can attract the attention of a blogger or source you would like to work with. Take the time to read through blogs written by those who could effectively carry your own message. Link to the blog entries and see whether you can build a relationship through mutual support.

Use social media regularly as a resource: This can work in two ways. Clever tweets and Facebook posts promoting your blog can attract attention from your peers, as can direct messaging to people you would like to work with. You can build expert source lists through Twitter and Facebook from which to access professionals quickly when seeking a guest blog. Pinterest also is an emerging resource for valuable audience-building strategies through strong visuals.

Keep track of results: Blog sites typically give you simple snapshot profiles of how your blog is doing in terms of readership. It is important to monitor results to see how topics and timing affect your posts. For a little extra money, you can get more detailed analysis that may even drill down to who is reading your blog on a regular basis. You may discover that you can build essential audience profiles from this data.

Stay on task: Your iCal or Google Calendar needs to be updated regularly to show what you have scheduled to run with your network of bloggers. In this way, you can spot content holes when it comes to business promotions or see whether themes need to rescheduled or different topics covered on your site. Variety and consistency in terms of quality from your various bloggers will keep your audience plugged in to follow each update.

For more expert guidance, contact Bright Age, a Los Angeles digital marketing agency that can easily meet your social media promotional needs, freeing you to focus more on your overall business strategy. Call today to find out how we can bring new life to your existing blog’s performance and create a plan that works for your business.