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The Power of Social Media Marketing for Fast Casual Restaurants

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The Power of Social Media Marketing for Fast Casual Restaurants

Hiring an outside company to conduct social media marketing is an exceptional way to free up resources for your business while networking with a trusted marketing company that has the experts who can drive a successful campaign to increase social buzz, shares, and likes. Our professionals use a particular set of strategies and apply a customized touch to that to design a marketing strategy for your business. Whether you are a little shop on the corner in a small town or you have several locations, our talented personnel are qualified to service any needs.

How it works

At Bright Age Digital Creative Agency, we are dedicated to your restaurant. Our expertise is in social media marketing for fast casual restaurants. We take the time to get to know your company by finding out interesting facts and details that will catch the attention of readers on the Internet. Our talented staff help identify your niche in your local markets. Once identified, we customize a marketing campaign for social media that will drive customers to your site and increase traffic. We have a reputation for building awareness and helping you find your target audience. We devise campaigns that focus your posts on getting people talking about your company by reaching out to residents of the community. We help you showcase your signature dishes to entice locals to spend time on your website.

Bright Age Digital Creative Agency case study

Our social media marketing for fast casual restaurants has allowed us to help companies excel. For example, our case study with Dog Haus shows the progress we made for their new restaurant in Canoga Park in Pasadena, CA in 2010. We networked with people and local businesses to drive trial campaigns to identify the exact methods for building the marketing plan for Dog Haus. Our social media marketing for fast casual restaurants increased their Facebook Likes by more than 1,500 percent. We also got more than a quarter of a million hits on social media before the Grand Opening in Pasadena. Recently we organized another Grand Opening in Arizona. It went phenomenally well with record attendance and massive exposure on social media outlets like Facebook and Twitter.

Why choose Bright Age Digital Creative Agency

We help you achieve higher conversion rates because we understand how invested your business is in the food industry. Our goal is to help your restaurant succeed by reaching out in quirky and exciting ways that attract people by standing out and grabbing their attention. We also have skilled content management staff who can write mouthwatering descriptions to go with the scrumptious pictures that we post. We can target multiple demographics and community designs. Our services are customizable so that we can optimize your chances of getting high return on investment. We build exposure with exciting ideas and teaser posts that make people want to find out more about your dishes.

By hiring our experts at Bright Age Digital Creative Agency, you will get experts who are committed to helping your business grow by reaching out to the community in a variety of ways. We want your business to succeed because our reputation depends on it. Our lengthy experience allows us to customize an exceptional marketing campaign that magnificently showcases your restaurant.

High Performance Marketing Strategy for Businesses

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One of the biggest challenges that business owners experience is allocating their marketing budget efficiently in order to get the best return on investment. Today it has become essential for businesses to develop innovative ways to reach consumers. Choosing to implement a strategic social media plan can help your business grow and become more profitable.

Since the dawn of advertising, traditional media such as direct mail, radio and TV have proven to be valuable promotion channels to reach consumers. The problem with traditional media is that it can be difficult to track, it is non-reciprocal and often yields short term results. A common metric to track advertising is CPM or cost to attain 1,000 impressions. Average CPM is $450.00 when using direct mail, $140.00 for radio and $30.00 for a prime time TV. Compared to traditional media, social is measurable, interactive and relatively inexpensive.

Recently my team at Bright Age worked on building a Facebook community for Dog Haus, a fast casual restaurant in Canoga Park, prior to the opening of their first franchised location. Our objective was to introduce a new community to the Dog Haus brand, develop relationships and build buzz leading to a huge grand opening event. Our strategy consisted of posting a teaser and other engaging content to build anticipation for the upcoming special offer, while continuously monitoring and responding to fans on the page, ensuring that all customer questions and concerns were addressed timely and professionally. Through this marketing strategy we created an online community where Dog Haus fans could come to interact with the brand.

We ran several types of Facebook ads to raise awareness, including a Page Likes Campaign and Boosted Posts. We segmented our messaging into two age groups: adults and students. The hyper-targeting abilities of social media allow us to display one style of ad to adults, and another style of ad to students. This messaging strategy along with the ability to A/B test our advertisements allowed us to achieve Page Likes for at a minimal cost. We also receive higher interaction rates on our Boosted Posts by displaying relatable images to the targeted audience. By segmenting our target audience in ways that are impossible through traditional media, we received greater conversion and engagement.

After acquiring new Facebook followers, we kept our community engaged and growing by developing creative social media posts that are both attention-grabbing and generate prompt engagement. We posted daily content featuring delicious menu items, special offers, fan photos, surveys, and more to bring the brand to life and create an active online channel.

Our social media marketing strategy led to 673,900 impressions generated in the first month, as well as over one thousand meals served on grand opening day. While it would take an extensive marketing budget to reach this large of an audience via traditional media, Dog Haus was able to acquire this reach at just $5.19 per 1,000 impressions. This cost includes the ad spend utilized for Facebook ads in addition to the cost of all services provided by Bright Age, and yet it is still only one sixth the cost of the average CPM of prime TV, the least expensive of the traditional medias.

Advertising and marketing are constantly evolving, as seen by internet advertising revenue surpassing television, radio, and newspaper in 2015. Bright Age is passionate about social media and digital advertising, with experience building a social presence for local and national brands. We have the ability to develop a comprehensive media campaign with proven results.

The Art of the Image: Making Engaging Images for Social Media

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The image is the central unit of communication for online media today, not text. We are definitely in a visual society, and when text oriented sites such as Twitter and Facebook both say that they are switching to an image and video based publication platform, then the world had better follow suit or be left behind.

Images that are meant for social public consumption can mean the difference between a successful social media campaign and a stagnant one. Here are some of the best ways to create good images that have the ability to go viral and will definitely bring across your message on the platform.

Give the users unique content.

Do not overuse memes that have already been used. Once they get to you on social media, they are likely running out of steam in the first place. Original content gets the most juice, especially if you are trying to solidify a brand or an image online.

Use high quality stuff

There is no excuse for using low quality or grainy images. This is the same to a social media user as a sentence with nothing but misspelled words and bad grammar. Invest in a prosumer camera in order to take great HD pictures with no large out of pocket expense. The investment can last you for years! Not a photographer? There are sites such as Big Stock and Shutterstock where you can purchase photography and graphics to use for your images.

Make a statement.

Everyone loves a few words of wisdom, and pictures with witty sayings are actually more likely to receive positive social feedback in the forms of likes and reposts on all social networks including Facebook, Instagram and Pinterest.

Give a unique look.

If you are doing social media management Los Angeles level work, then you are giving a unique brand to all of your content. This keeps people from stealing it and using it in their own campaigns as well as branding your business so that people will begin to recognize the style and look for your products on the open market.

 Make your content exclusive.

Everyone loves to think that they are on the cutting edge of something big. When you create your images, give the impression that you are telling a story that will come to fruition if the user clicks through to the website or further explores the history of images that you have on the major online media sites.

The success of social media management Los Angeles campaigns relies on the use of good images. Make sure that you follow the tips above for the best chance at creating an engaging campaign that will last for many years after its initial publication! Constantly creating content for your company or project can be a huge endeavor. Luckily, Bright Age, a social media management company located in Los Angeles is here to help. Bright Age creates, manages and posts content on all different social media platforms, making sure that your content is unique and true to your story. Contact us if you have any questions!

 

Tips For Effective Social Media Integration

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Social media is one of the finest ways to promote your business. With the increasing popularity of social media it has become easy to get the best outcomes for your business. Some of the very popular platforms for connecting with people are Twitter, Facebook, Pinterest etc. which are definitely the best and useful to a great extent. There are lots of business owners who finally understand the benefits of social media and finding it a great tool to expand their business and ensure proper branding. A planned approach is very necessary or else you will not get expected results.

In order to utilize social media to the best level, here are a few tips and tricks that can prove useful for you.

  • Understand your audience – The most important part of planning your promotion is to get familiar with your audience. If you are promoting cosmetics then it is obvious that women will be more interested in such services. This means that your target audience is women and you need to focus on them. That is why it is necessary to get in touch with your people and promote your services accordingly.
  • Plan your goals – If you want to get top class results, it is essential that you have a goal in mind. Once you have planned for your goal, it becomes quite easy to reach the target. Make sure that your campaigns are fully prepared and to make them successful you have to put in lots of efforts. Try different techniques which not only serve the purpose but prove valuable for your business as well.
  • Take help from professionals – In order to get the best outcomes, you can also take the help of the professionals as they are familiar with the various techniques. They can guide you with the right approaches and the ways in which you can concentrate on better promotion techniques. Whether it is Facebook or Twitter, you can employ any of the mediums for the top notch results.
  • Determine your success – Just planning the marketing techniques is not enough but it is necessary to measure the amount of success obtained. It ensures that you are moving in the right direction and what kinds of changes that can be made to get more refined results. That is why it is considered a good option to measure the success at regular intervals.

So with the help of the planned approach, you will be able to utilize the interesting features of social media. If you are looking for social media marketing  in Los Angeles, please contact us.