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High Performance Marketing Strategy for Businesses

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One of the biggest challenges that business owners experience is allocating their marketing budget efficiently in order to get the best return on investment. Today it has become essential for businesses to develop innovative ways to reach consumers. Choosing to implement a strategic social media plan can help your business grow and become more profitable.

Since the dawn of advertising, traditional media such as direct mail, radio and TV have proven to be valuable promotion channels to reach consumers. The problem with traditional media is that it can be difficult to track, it is non-reciprocal and often yields short term results. A common metric to track advertising is CPM or cost to attain 1,000 impressions. Average CPM is $450.00 when using direct mail, $140.00 for radio and $30.00 for a prime time TV. Compared to traditional media, social is measurable, interactive and relatively inexpensive.

Recently my team at Bright Age worked on building a Facebook community for Dog Haus, a fast casual restaurant in Canoga Park, prior to the opening of their first franchised location. Our objective was to introduce a new community to the Dog Haus brand, develop relationships and build buzz leading to a huge grand opening event. Our strategy consisted of posting a teaser and other engaging content to build anticipation for the upcoming special offer, while continuously monitoring and responding to fans on the page, ensuring that all customer questions and concerns were addressed timely and professionally. Through this marketing strategy we created an online community where Dog Haus fans could come to interact with the brand.

We ran several types of Facebook ads to raise awareness, including a Page Likes Campaign and Boosted Posts. We segmented our messaging into two age groups: adults and students. The hyper-targeting abilities of social media allow us to display one style of ad to adults, and another style of ad to students. This messaging strategy along with the ability to A/B test our advertisements allowed us to achieve Page Likes for at a minimal cost. We also receive higher interaction rates on our Boosted Posts by displaying relatable images to the targeted audience. By segmenting our target audience in ways that are impossible through traditional media, we received greater conversion and engagement.

After acquiring new Facebook followers, we kept our community engaged and growing by developing creative social media posts that are both attention-grabbing and generate prompt engagement. We posted daily content featuring delicious menu items, special offers, fan photos, surveys, and more to bring the brand to life and create an active online channel.

Our social media marketing strategy led to 673,900 impressions generated in the first month, as well as over one thousand meals served on grand opening day. While it would take an extensive marketing budget to reach this large of an audience via traditional media, Dog Haus was able to acquire this reach at just $5.19 per 1,000 impressions. This cost includes the ad spend utilized for Facebook ads in addition to the cost of all services provided by Bright Age, and yet it is still only one sixth the cost of the average CPM of prime TV, the least expensive of the traditional medias.

Advertising and marketing are constantly evolving, as seen by internet advertising revenue surpassing television, radio, and newspaper in 2015. Bright Age is passionate about social media and digital advertising, with experience building a social presence for local and national brands. We have the ability to develop a comprehensive media campaign with proven results.

5 Reasons Why Your Business Should Be On Pinterest

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 Since its launch onto the Internet in 2010, Pinterest has become a major source in showcasing various ideas from individuals, making this one of the most go-to social media apps on the market. From sharing their favorite outfits to planning an event, this virtual pin board is a great platform for users to creatively share their interests to a wide audience. Although this is mainly used by individuals, companies have also joined in on the social media craze, providing information on their most prized products and services.

While other sites have a huge following with companies, many have quickly jumped on the Pinterest bandwagon. With how the Internet has become a vast commodity with a company’s success, it’s no surprise that many are using this site to improve their business.

If reaching a huge audience is not a great reason for joining the site, there are five other excellent reasons to show off their company on this site.

 A Different Way to Advertise

By joining, businesses will be able to provide a unique spin on advertising their brand to the public. By providing images of their merchandise, individuals will become familiar with a particular product and will be able to have that image in mind when they go to the company’s website or store to learn more information or to purchase.

 Sharing to Potential Customers

Since this site is all about pinning images, companies can provide great pictures for people to share. If a potential customers love a certain picture, they will make sure to include it onto their boards. This will lead to their followers to see the product and will click on the pin to learn more information. It’s all about sharing, which will provide great exposure.

Boosting Web Traffic

Connecting your Pinterest page to other social media sites will also bring a boost in web traffic. By adding your web site or blog onto the description will help individuals go onto your site to learn more about the product and to even purchase the product.

Adding Catchy Videos & Photography To Showcase Your Company

Adding videos or catchy photography can help showcase your company. Many individuals love to pin or favorite a particular video or phrase to share to others. By doing this, it can help branch into an audience that you might not been able to reach in previous campaigns.

Sharing a New Project

Since this site is geared towards creating projects, this is a great way for companies to launch their own projects for their audience to witness and share. Being able to see the beginning and finish of a certain product can help connect with your target audience. It’s all about interaction and by posting a new project or service, it will help audience see that the company appreciate their customers and would want them to be the first to know about new products or services.

While some companies may be familiar with promoting themselves on social media, others may not have a clue on what to do or where to start. That is when Bright Age steps in. Bright Age is a Los Angeles social media management company that specialize in managing social media accounts, web design, and search engine optimization. They are the Los Angeles social media management company that can provide these great services to start-up companies as well as companies who just need a face-lift with their current marketing plan.

Creating a Powerful Infographic For Your Businesses Digital Marketing

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Digital Marketing Using Infographics

Infographics are here to stay, and as social media has become an unstoppable force for digital marketing, infographics will only be here for the long haul, get on board now, and learn how to use them to improve your brand and business today!

People love pictures. Increasingly, too, people on the Internet need pictures and images, instead of lots of words and text that just blend together and lose people over time. Infographics, then, have become wildly popular as far as tools that can teach and convert people using social media marketing techniques and massive potential within search engine optimization, digital marketing and elsewhere online.

We know that infographics are amazing, and that many people in the social media marketing world rave about them and the potential that they hold for brands, companies, businesses, and more. But what makes infographics so special, anyways? And what do you need to do when you create one to ensure that you truly get the most out of your infographic and improve your business in doing so?

Digestible Information

First and foremost, people just don’t have a lot of time online any more. For that reason, and perhaps that reason alone, it is critical that you are direct and digestible with all of your information online. Instead of long-winded blog posts, use an infographic to get your point across, and make it imminently digestible and more as you move forward knowing that you are going to provide a great service to people in a wide variety of ways and means.

Fascinating Graphics and Attractive Design

Infographics allow people to use fascinating graphics and attractive design on a daily basis. In doing so, you can easily catch people’s eyes, and improve their retention of the information you are promoting on your infographic itself. That’s huge for people who are looking to improve their reader base and even grow their customer lists over time – and infographics can help make that happen as they work to attract people and retain and impress them in time.

Shareable on Social Media

Infograhpics and other images like it are incredibly shareable on social media, and that’s a great thing! For search engine optimization and social media marketing, infographics can do wonders when it comes to not only improving your place in social and search sites, but also in getting the most out of your audience and getting them to react, read, and share things that you have created.

For people looking to use a Los Angeles digital marketing agency to create and improve your infographics, too, it’s imperative that you understand and enjoy the potential that we have in providing for you top-notch and high quality infographics that can truly help you turn the corner, profit, and more. In doing so, you can not only save money on advertising and marketing, but also better retain customers and more over the long haul in your business.

Google Plus One for Business

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Google Plus One for Business

Some companies like Bright Age Marketing have been harping on the need to set up a Google Plus One page for businesses. In the light of what has been happening with online marketing Woodlands Hills businesses should seriously ponder over whether they should review the entire strategy.

While most businesses have understood the power of social media in Los Angeles, many have remained constrained to Facebook, Twitter and of late Pinterest. It has to be noted that effective online marketing Woodland Hills businesses and those in all other districts of Los Angeles need to capitalize on Google Plus One.

There can be several benefits of creating such a page but many businesses have been questioning or rather speculating if Google Plus is a little too late to the party. A concept that companies like Bright Age Marketing has been basing their argument on is that the two most professional social media Los Angeles businesses could benefit from are Google Plus and LinkedIn. It is not subject to any debate that these two platforms are the most professional. Most other social networks and social media are either aimed at personal networking or to create a bridge of social communication, not something diligently focused on business domains or industries.

While getting more followers, the power of brand exposure and having omnipresence in the virtual world are obvious benefits of creating a Google Plus One page for your business and its marketing in Woodland Hills, the larger picture or the larger reward is much more satiating and desirable.

Google Plus is an integral product of the Google family. Almost everyone would have seen how Google has brought together its web search, news, maps, YouTube, Google Plus and all other specific products or services onto the search engine home page. It is an initiative and a very well planned one to bring about a paradigm shift of monopoly in the world of internet.

SEO or search engine optimization is at the core of any strategy using social media for Los Angeles businesses and it is without an iota of doubt that Google plays the most extensive role in online searches. Content on Google Plus page of a business, its brand exposure and following on such a platform would invariably get more significance and promotion through Google searches and other services of the company.

A Google Plus One page of a business would get a ranking that no page of any other social network or media would ever manage to get.

Click here to set up a Google + Business Account.

Bright Age Digital Marketing Agency offers an array of customized Online Marketing services that fits your businesses unique needs. We provide service throughout the Los Angeles metropolitan area specifically Woodland Hills, Calabasas, and the San Fernando Valley.