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Top Five SEO Benefits of Blogging

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Search engine optimization (SEO) is often marked as arcane subject akin to calculus that only the initiated are privileged to fully grasp and put to use. While SEO may be difficult to understand, it is vital to ensure the success of business bloggers in Los Angeles. The benefits of blogging are manifold, from building trust among your customers to sharing information to establishing yourself as an expert in a particular field. Boosting your SEO rankings is the key to ensuring a vibrant site that makes it to the top of search engine results. Below are five methods you can use to help improve your search engine optimization.

Guest Blogging

Guest blogging can be an extremely beneficial way to increase your SEO rankings if you work with individuals wh o are experts in their fields. The popularity of these writers will help drive traffic to your website and boost your rankings. In order for guest blogging to be a viable option, you will need to thoroughly screen potential bloggers with interviews and “background checks” to ensure that they are trustworthy.

Keywords

Keywords were once the magic key to achieving the highest rankings with search engines. Extreme keyword densities, purposely misspelled keywords and awkward keyword phrases were commonly observed phenomena in the SEO world. With the advent of the new Google algorithms, however, keywords no longer have the same punch as they once did. Keywords are now required to serve some purpose. Instead of keyword stuffing, focus on offering real information and using keywords naturally.

Social Media Marketing

Did you know that Google returns social media in its search results? Connect your blog to your social media accounts to give your website another “hook” for search engines to snag. Use search terms in your meta descriptions and titles to ensure that your search engine optimization through social media listings is increased as well.

Keep It Fresh

According to Google, “Search results, like warm cookies right out of the oven…are best when they’re fresh.” One of the main benefits of blogging is that you have the opportunity to offer regularly updated content for search engines to feed on. Large amounts of new content are signals to Google that your blog is up-to-date and therefore more relevant than those that aren’t updated regularly. Try to update your blog with fresh content at least once a week to ensure that your website receives a high ranking.

Images

Images are another tool that search engines use to rank sites. Be sure to name them according to relevant search terms/keywords. Do the same with the alt-text to ensure that those who are unable to see the images on their screens receive a relevant image description.

Search engine optimization can be a daunting task for those whose schedules do not allow them the time to do it well. If you’re in this situation, consider Bright Age. We are a social media management company in Los Angeles that assists clients with their websites and blogs. Trust us to help you with any SEO-related questions or social media marketing needs you may have.

Creating a Powerful Infographic For Your Businesses Digital Marketing

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Digital Marketing Using Infographics

Infographics are here to stay, and as social media has become an unstoppable force for digital marketing, infographics will only be here for the long haul, get on board now, and learn how to use them to improve your brand and business today!

People love pictures. Increasingly, too, people on the Internet need pictures and images, instead of lots of words and text that just blend together and lose people over time. Infographics, then, have become wildly popular as far as tools that can teach and convert people using social media marketing techniques and massive potential within search engine optimization, digital marketing and elsewhere online.

We know that infographics are amazing, and that many people in the social media marketing world rave about them and the potential that they hold for brands, companies, businesses, and more. But what makes infographics so special, anyways? And what do you need to do when you create one to ensure that you truly get the most out of your infographic and improve your business in doing so?

Digestible Information

First and foremost, people just don’t have a lot of time online any more. For that reason, and perhaps that reason alone, it is critical that you are direct and digestible with all of your information online. Instead of long-winded blog posts, use an infographic to get your point across, and make it imminently digestible and more as you move forward knowing that you are going to provide a great service to people in a wide variety of ways and means.

Fascinating Graphics and Attractive Design

Infographics allow people to use fascinating graphics and attractive design on a daily basis. In doing so, you can easily catch people’s eyes, and improve their retention of the information you are promoting on your infographic itself. That’s huge for people who are looking to improve their reader base and even grow their customer lists over time – and infographics can help make that happen as they work to attract people and retain and impress them in time.

Shareable on Social Media

Infograhpics and other images like it are incredibly shareable on social media, and that’s a great thing! For search engine optimization and social media marketing, infographics can do wonders when it comes to not only improving your place in social and search sites, but also in getting the most out of your audience and getting them to react, read, and share things that you have created.

For people looking to use a Los Angeles digital marketing agency to create and improve your infographics, too, it’s imperative that you understand and enjoy the potential that we have in providing for you top-notch and high quality infographics that can truly help you turn the corner, profit, and more. In doing so, you can not only save money on advertising and marketing, but also better retain customers and more over the long haul in your business.

Google Penguin And Your Businesses Search Engine Optimization

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Search engine optimization is right now more important and critical for businesses to use than ever. But Google has recently been upping their Penguin penalties for people who violate the ideas and theories behind their SEO work and more. From there, companies have seen their places plummet on Google and have found that they are very hard to search for their own businesses when it comes to finding them on Google results pages thanks to these Penguin penalties.

Penguin penalties typically come about in search engine optimization and social media marketing when people and companies try to “game” the system; that is, they set up and stuff keywords into articles and make non-sensical web pages just to get hits and web traffic. In turn, Google has turned to penalizing these people and companies in time.

As such, it is important for people in social media marketing to understand how they can optimize their websites in such a way that they need not worry about Google’s Penguin penalties and other areas that can otherwise dock a company’s standing online:

Content Truly Matters

First and foremost, it is important to understand that content truly does matter when it comes down to SEO and social media marketing. Content means providing high value, good quality content from which people can learn something, and even possibly share something as they read it and enjoy it with their friends. In doing so, when you provide this type of content, you can get quite a bit out of your website and search engine position simply through natural keyword usage.

Get Social! It Helps…

Social media marketing is huge when it comes to jumping your business up into the front page of Google. From Twitter, to Facebook, to Google Plus, it’s important to get the most out of social media and have presences on all the major social networks, so that people can find and interact with you and more. In doing so, you will simultaneously push up your position on these networks and in Google search results, as well.

Do It Right With A Professional

Whether you are hiring a Los Angeles digital marketing agency to do your SEO work for you, or you are doing it in house on your own, it’s important that you work with a true professional who understands the scene when it comes to high quality and professional SEO. In doing so, you can guarantee that not only will you not be hit with Penguin penalties from Google, but you will rise to the top of search results.

In turn, then, your business gets found, and potential customers come from all over the Internet to learn about you, your products, and what you offer. As you turn these customers into loyal clients, you can thank smart search engine optimization and wise social media marketing as major drivers when it comes to getting the most out of your online presence and space in Google and their search engine algorithms.

Use Search Engine Optimization to Attract Customers Organically

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Strong search engine optimization is crucial for the success of your businesses website. One of the most important tools used by marketers, businesses and individuals to market their products, reach their customers and interact regularly is the internet. This powerful medium of communication and interaction is one of the best ways and one of the most affordable means by which small businesses and all other businesses can advertise their products, market their services and promote their brands. This basically is one of the most effective means of advertising and is very reliable because it reaches out to a large community of internet users with millions of potential consumers. It is much cheaper in Woodland Hills to make use of the internet so as to get organic results rather than paid up advertisements or placements.

In order to get organic search results using search engines, a business will need to market using SEO friendly processes. There are various procedures and if properly applied will see a business make the top ten list on the first page of search results generated by an internet search engine. When coming up with such a strategy, it is important to consult an internet marketing professional in order to come up with a successful strategy. Businesses within the city of Los Angeles will be well advised to consult a local internet marketing professional in order to successfully launch their online marketing campaign.

The first step basically is to come up with a professionally designed, attractive and presentable website. A web design firm can be contracted to develop such a website. The costs are within reasonable limits and will usually include design of logos, placement of products, texts and presentation of various designs so that a final product is adopted. A successful campaign leading to organic results will include the identification and use of certain keywords within text contained in the website. The keywords are important and can be formulated by brainstorming, discussion and trials between the business owner and the internet marketer.

It is important to also make use of other practical internet tools such as links. There are various types of links such as back links, inbound links and internal links. Back links redirect traffic to a particular website from other websites. Internal links will link the different web pages within a website. All these links are important and the more links, the better but for as long as the links are of great quality. All these services will help improve the organic results using search engines and can be affordably provided by Los Angeles internet marketers.

Bright Age is a Los Angeles based full-service digital creative agency specializing in social media management and search engine optimization.