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Top Five SEO Benefits of Blogging

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Search engine optimization (SEO) is often marked as arcane subject akin to calculus that only the initiated are privileged to fully grasp and put to use. While SEO may be difficult to understand, it is vital to ensure the success of business bloggers in Los Angeles. The benefits of blogging are manifold, from building trust among your customers to sharing information to establishing yourself as an expert in a particular field. Boosting your SEO rankings is the key to ensuring a vibrant site that makes it to the top of search engine results. Below are five methods you can use to help improve your search engine optimization.

Guest Blogging

Guest blogging can be an extremely beneficial way to increase your SEO rankings if you work with individuals wh o are experts in their fields. The popularity of these writers will help drive traffic to your website and boost your rankings. In order for guest blogging to be a viable option, you will need to thoroughly screen potential bloggers with interviews and “background checks” to ensure that they are trustworthy.

Keywords

Keywords were once the magic key to achieving the highest rankings with search engines. Extreme keyword densities, purposely misspelled keywords and awkward keyword phrases were commonly observed phenomena in the SEO world. With the advent of the new Google algorithms, however, keywords no longer have the same punch as they once did. Keywords are now required to serve some purpose. Instead of keyword stuffing, focus on offering real information and using keywords naturally.

Social Media Marketing

Did you know that Google returns social media in its search results? Connect your blog to your social media accounts to give your website another “hook” for search engines to snag. Use search terms in your meta descriptions and titles to ensure that your search engine optimization through social media listings is increased as well.

Keep It Fresh

According to Google, “Search results, like warm cookies right out of the oven…are best when they’re fresh.” One of the main benefits of blogging is that you have the opportunity to offer regularly updated content for search engines to feed on. Large amounts of new content are signals to Google that your blog is up-to-date and therefore more relevant than those that aren’t updated regularly. Try to update your blog with fresh content at least once a week to ensure that your website receives a high ranking.

Images

Images are another tool that search engines use to rank sites. Be sure to name them according to relevant search terms/keywords. Do the same with the alt-text to ensure that those who are unable to see the images on their screens receive a relevant image description.

Search engine optimization can be a daunting task for those whose schedules do not allow them the time to do it well. If you’re in this situation, consider Bright Age. We are a social media management company in Los Angeles that assists clients with their websites and blogs. Trust us to help you with any SEO-related questions or social media marketing needs you may have.

Use Search Engine Optimization to Attract Customers Organically

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Strong search engine optimization is crucial for the success of your businesses website. One of the most important tools used by marketers, businesses and individuals to market their products, reach their customers and interact regularly is the internet. This powerful medium of communication and interaction is one of the best ways and one of the most affordable means by which small businesses and all other businesses can advertise their products, market their services and promote their brands. This basically is one of the most effective means of advertising and is very reliable because it reaches out to a large community of internet users with millions of potential consumers. It is much cheaper in Woodland Hills to make use of the internet so as to get organic results rather than paid up advertisements or placements.

In order to get organic search results using search engines, a business will need to market using SEO friendly processes. There are various procedures and if properly applied will see a business make the top ten list on the first page of search results generated by an internet search engine. When coming up with such a strategy, it is important to consult an internet marketing professional in order to come up with a successful strategy. Businesses within the city of Los Angeles will be well advised to consult a local internet marketing professional in order to successfully launch their online marketing campaign.

The first step basically is to come up with a professionally designed, attractive and presentable website. A web design firm can be contracted to develop such a website. The costs are within reasonable limits and will usually include design of logos, placement of products, texts and presentation of various designs so that a final product is adopted. A successful campaign leading to organic results will include the identification and use of certain keywords within text contained in the website. The keywords are important and can be formulated by brainstorming, discussion and trials between the business owner and the internet marketer.

It is important to also make use of other practical internet tools such as links. There are various types of links such as back links, inbound links and internal links. Back links redirect traffic to a particular website from other websites. Internal links will link the different web pages within a website. All these links are important and the more links, the better but for as long as the links are of great quality. All these services will help improve the organic results using search engines and can be affordably provided by Los Angeles internet marketers.

Bright Age is a Los Angeles based full-service digital creative agency specializing in social media management and search engine optimization.