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Best Practices for Social Media Marketing in Los Angeles

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Discover some the best practices for social media marketing in Los Angeles. It is essential to define your target market and determine what engages them.

Target Market:

First things first! This may seem basic, but it is constantly glossed over. Know who your audience IS and who you WANT your audience to be. I can’t emphasize this enough. In a large urban area like Los Angeles people are constantly bombarded with marketing messages and the majority of those messages may not even apply to them. This has created a culture of people who tune out advertising. If you are trying to sell ice cubes to Eskimos, you are failing, not to mention, probably wasting time and money. Be very clear about who you are marketing to and why before you even begin creating a marketing campaign. If you are planning to do social media marketing in Los Angeles, get even more specific and consider hiring a Los Angeles Marketing Agency. This is the only way to create real relationships with real clients.

Engage your Target Market:

This applies to social media marketing in Los Angeles or any large urban city for that matter.

It is no longer effective or acceptable to simply advertise at or to people. You must engage with people on a different level. Everything is interactive these days and demands an “experience” rather than just a message. This is where social media marketing comes into play. Everyone knows that this is essential to any business that wants to succeed in todays market. Businesses need awareness to survive! The companies that are good at social media marketing are the companies that thrive. You have your work cut out for you! Here are a few suggestions:

-Minimally you need to have a website, Facebook page, Twitter account and LinkedIn profile.

-If what you offer will benefit from beautiful visual marketing and photos consider Tumblr and Pinterest accounts as well.

-Make sure all of your web based social marketing is consistently well integrated with photos, logos and brand recognition. Make sure all of those files that are uploaded are the proper sizes. There is nothing more unprofessional looking than logos that don’t fit in specified parameters.

-Use the above sites to engage your current clients and recruit potential new clients by 1. constantly generating fresh and engaging content that your audience will relate to and want to share with others and 2. giving them reasons to engage such as contests, coupons and surveys. These are things that create brand loyalty and familiarity. Check out sites like Woobox and Survey Monkey to see how you can integrate them into your social media marketing in Los Angeles.

-Use the direct advertising services of these social media marketing platforms – On Facebook, LinkedIn and Google target customers by placing CPC (cost per click) ads in the sightline of your specified audience. You can appeal to people in a certain zip code radius and even get as specific as industry, education level, job title and favorite bands! To have the most cost effective ad campaign, know your target market!

-Consider mobile commerce and how it applies to your industry. Mobile commerce is currently growing exponentially. Perhaps there is some targeted app development in your future?

-Build smart contact lists and offer a newsletter and a blog. Again, offer ways to interact through coupons, contests surveys, fresh content and information. People today are information addicts. You must target and then retarget your audience with emotion. Ask for their opinion. Generic marketing no longer works. Knowing who your target audience is will make developing your fresh content much easier.

-Keep track of your data! Which add campaigns worked and which tanked? In order to evolve and grow your strategy you must constantly evaluate the effectiveness of your social media marketing techniques.

Remember, people want more than information, they want experiences. How can you give your audience an experience? If this all sounds like another full time job, that is because it is! Hire a professional. Especially in a big city like Los Angeles, it is absolutely necessary to have a professional Los Angeles Marketing Agency on your side who knows your target market and will manage the social media impact and image of your company accordingly.

Tips For Effective Social Media Integration

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Social media is one of the finest ways to promote your business. With the increasing popularity of social media it has become easy to get the best outcomes for your business. Some of the very popular platforms for connecting with people are Twitter, Facebook, Pinterest etc. which are definitely the best and useful to a great extent. There are lots of business owners who finally understand the benefits of social media and finding it a great tool to expand their business and ensure proper branding. A planned approach is very necessary or else you will not get expected results.

In order to utilize social media to the best level, here are a few tips and tricks that can prove useful for you.

  • Understand your audience – The most important part of planning your promotion is to get familiar with your audience. If you are promoting cosmetics then it is obvious that women will be more interested in such services. This means that your target audience is women and you need to focus on them. That is why it is necessary to get in touch with your people and promote your services accordingly.
  • Plan your goals – If you want to get top class results, it is essential that you have a goal in mind. Once you have planned for your goal, it becomes quite easy to reach the target. Make sure that your campaigns are fully prepared and to make them successful you have to put in lots of efforts. Try different techniques which not only serve the purpose but prove valuable for your business as well.
  • Take help from professionals – In order to get the best outcomes, you can also take the help of the professionals as they are familiar with the various techniques. They can guide you with the right approaches and the ways in which you can concentrate on better promotion techniques. Whether it is Facebook or Twitter, you can employ any of the mediums for the top notch results.
  • Determine your success – Just planning the marketing techniques is not enough but it is necessary to measure the amount of success obtained. It ensures that you are moving in the right direction and what kinds of changes that can be made to get more refined results. That is why it is considered a good option to measure the success at regular intervals.

So with the help of the planned approach, you will be able to utilize the interesting features of social media. If you are looking for social media marketing  in Los Angeles, please contact us.

Promote Your Brand on Twitter Using Hashtags

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Twitter is one of the hottest social media marketing sites out there today, and when it comes to plain old social media strategy, well, there’s quite a bit that you can work through and use to expand your business and profile online. In fact, there are a few simple ways that you can use Twitter – and specifically, hashtags – to promote yourself and your business and brand in time online.

Here are just a few of the things and ideas that you can take away as solid social media strategy components when it comes to using Twitter hashtags properly:

First, what are hashtags?

Great question! Hashtags are those words on Twitter that are preceded by the pound (“#”) sign in every tweet. You can click on hashtags and search organically for things without having to type in or find manually any sort of information, and hashtags can quite often be a simple and straightforward way to categorize and use information.

Ideal for breaking news and other serious and speedy events, hashtags are also effectively used by communities looking to get the most out of their business brands, as they can help promote major issues and more when it comes to having users find information rapidly, and follow information easily.

Create your own and pump it out!

You can create your own hashtag that reflects your business, whether it’s about a specific product name, or something else. These hashtags can allow people to discuss your brand, your business, your products, or anything else on Twitter while providing a forum for people to see and understand how important and how effective your brand and products are.

Because hashtags are publicly searchable, too, it’s easy to promote yourself with them, as well as track others who use the hashtag to follow up on their experiences with your brand. Hashtags are an ideal way in this manner to start conversations with followers of your brand, and for that reason need to be an ideal and significant part of your social media marketing strategy across the board.

Jump on other hashtags and make it relevant

Instead of just creating your own hashtags, though, it is possible for you to jump on others’ hashtags, too. You need to be careful about this – if you use other more popular hashtags as part of your social media strategy, it’s important to see to it that they are relevant topics and in good taste for your brand – but piggybacking on another hashtag can allow you some popularity without having to slowly and methodically build a brand on your own over a much longer period of time.

Hashtags are one of the things that separates Twitter from a variety of other social media sites, including Facebook – and for that reason, is one of the reasons why Twitter is so effective when it comes to being used professional and in a worthwhile manner. Check out hashtags the next time you are on Twitter, and make them a part of your own social media strategy!

Discover The New Pinterest Analytics Platform

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Pinterest has recently rolled out a brand new analytics platform – and it’s about time! Obviously, Pinterest was the social media darling in 2012, and while some of its valuations may have been a little bit overhyped at the time, it’s clearly a force to be reckoned with for individuals, bloggers, brands, and businesses looking to get into the creative and visual spaces and make an impact with their products.

The analytics platform, like all other analytics platforms, tracks sales and conversions in the sense that you can begin to understand what resonates, and which content drives traffic. But what do you need to know about the platform itself? And how can you use it to your advantage to drive more content, traffic, and discussion over your pin boards and your business in general?

Pinterest is an incredibly important part of strategies surrounding digital marketing in Los Angeles and elsewhere, and when it comes to social media marketing in general, there are a few things to be made aware of regarding this platform’s analytics space:

Accessing your Analytics

First and foremost, you must have a business account to get the analytics platform – which can be done by signing up for a business account in the first place, or converting a personal account into one on the site. From there, you can catch your unique data in their “Analytics” menu.

Analytics on Pinterest

The data itself is a literal gold mine, allowing you to track all sorts of numbers, including: what pieces of content are being pinned from your website, unique visitors coming to your site from content, which pins of you are being repinned, unique visitors who are repinning your pins, unique visitors you received to pins on a certain date, how many visitors have ever visited your website directly from Pinterest, how many times a visitor clicks on your website, and a longitudinal analysis of whether or not your statistics are increasing or decreasing over time.

Bright Age Pinterest Analytics

Fine tuning Pinterest information

The great thing about Pinterest’s analytics platform is that you can not only fine tune your data in terms of time period and other important information, but you can also export data into a CSV file to keep and use for your company needs as you please. It’s similar to Google Analytics in a way, in that you can find out exactly what sort of content is resonating and what is truly working on your platform, and with your customers, in order to truly get the most out of your Pinterest time and investment and ensure that you customers enjoy what they see, keep coming back for more, and keep growing your business socially.

Pinterest and Your Brand

When it comes to social media marketing, it’s more important now than ever before to not only be involved in the space, but be smart about why and how you are going to achieve results. For digital marketing in Los Angeles and other areas, there are few sources to turn to in order to help with this process – but Los Angeles social media experts do exist to get you the most out of a Pinterest account and ensure you receive top dollar analysis for your investment.

Facebook Marketing for your Businesss

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There are quite a few things businesses need to be doing nowadays when it comes to marketing, promotion, and more, but one of the first things that they need to do is be aware of how they can use Facebook Marketing to improve your business outlook and financial health in the long run.

While a discussion of business and Facebook Marketing can get unnecessarily complicated over time, social media in Los Angeles and digital marketing in other major areas of the country makes it clear that any small or medium sized business needs to have a presence on Facebook if they hope to attract new fans and improve their business opportunities over time to ensure that they get the most out of their work and their reach.

Facebook Means You Can Broadcast to Many Different People

The more Fans you have and the better presence you have online, the larger of an area of people that you can broadcast your information towards online! If you’ve got thousands of Fans, those people can move your message along faster and share it on their own Facebook pages, than somewhere or someone who may only have 100 or 200 Fans to their name, and you can improve sales in turn.

Facebook Can Improve The Reputation Of Your Brand and Company

It doesn’t really matter what industry you happen to be in, reputation and branding, is really, really critical, right? When it comes to Facebook Fans, then, this is no different; in fact, in Facebook, the amount of Fans you have helps your brand and reputation over time as you work to develop a persona online.

For organizations that have a great deal of Facebook Fans, their brands are better off as opposed to organizations who have very few Facebook Fans or other issues. Build your reputation with more Facebook Fans, and watch your influence in this sphere grow!

Facebook and the Fans Make You Look Damn Good – And That Matters!

The more fans that you have at your disposal can help make you seem and look like an influencer, and a serious person who deserves to be trusted and listened to about any sort of topic. Fans help make your brand and organization legitimate, as you work and move ahead in getting to the bottom of your Facebook needs and strategies, and thousands of Fans can provide for you an amazing sense of accomplishment and a great option for growing your business and brand.

Facebook Marketing provides a stellar opportunity for businesses that are looking for something reliable but also worthwhile and incredibly effective in connecting fans and more. For that, then, it’s critical that you make it a point to work with Bright Age Digital Marketing other social media opportunities in Los Angeles to ensure that your digital marketing needs are taken care of and adequately represented in a professional way on Facebook to get the most out of your account and sales numbers in due time.

Digital Marketing Using Foursquare to Build Customer Loyalty

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When it comes to digital marketing your business with social media tools and techniques, there are literally hundreds of things out there that you can do. But if you are like most people, you just don’t have the time to do every single one, and take advantage of every single site and account.

So how do you choose between them, and how do you make it a point to get the most out of your social media marketing in Los Angeles or elsewhere, without running out of time and money doing it? Here are just a few things you can do with one of the hottest new sites out there today – Foursquare – a location based site that allows users to “check in” to places and locations and develop through their social networks a more complete understanding of where they are.

Using Foursquare to market your business is ideal first and foremost because you can use it to attract people who are already nearby you and your location. If you are in Woodland Hills and digital marketing is something you need, for example, you can use Foursquare to attract people who have checked in already nearby your location.

These people see your location on Foursquare, and they can seamlessly read reviews and see what others have to say about your business based on their friends’ recent check-ins on the social media site. In turn, then, you get the most out of this experience because you can attract these customers in and in turn use them to promote your business for you.

Many small businesses have success marketing their organization through Foursquare and gaining customer loyalty when they work to incentivize Foursquare check-ins in the first place, too. That means, for you, to encourage people to check in to Foursquare when they are at your business by giving them a reason to do it.

If you, say, own a coffee shop – it could be a free small cup of coffee for every time they check in and review you well on Foursquare, or something similar. In turn, then, not only do you attract new business and encourage people to come after you and your company using digital marketing means and ways, you also encourage customers to evangelize your business for you, and promote it to their friends on their Foursquare feeds for the entire world to see and use.

Foursquare, then, becomes your platform to digitally market your brand and to attract new customers based off the happy reports and reviews of their friends, who are your current customers.

For people seeking Woodland Hills digital marketing help, or social media marketing in Los Angeles and surrounding areas, we can do a great deal, too, when it comes to getting the most for you out of your Foursquare presence. While it can be difficult to figure out, there is no excuse not to work with a professional digital marketing business to improve your company’s digital presence and sales numbers!

Creating a Powerful Infographic For Your Businesses Digital Marketing

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Digital Marketing Using Infographics

Infographics are here to stay, and as social media has become an unstoppable force for digital marketing, infographics will only be here for the long haul, get on board now, and learn how to use them to improve your brand and business today!

People love pictures. Increasingly, too, people on the Internet need pictures and images, instead of lots of words and text that just blend together and lose people over time. Infographics, then, have become wildly popular as far as tools that can teach and convert people using social media marketing techniques and massive potential within search engine optimization, digital marketing and elsewhere online.

We know that infographics are amazing, and that many people in the social media marketing world rave about them and the potential that they hold for brands, companies, businesses, and more. But what makes infographics so special, anyways? And what do you need to do when you create one to ensure that you truly get the most out of your infographic and improve your business in doing so?

Digestible Information

First and foremost, people just don’t have a lot of time online any more. For that reason, and perhaps that reason alone, it is critical that you are direct and digestible with all of your information online. Instead of long-winded blog posts, use an infographic to get your point across, and make it imminently digestible and more as you move forward knowing that you are going to provide a great service to people in a wide variety of ways and means.

Fascinating Graphics and Attractive Design

Infographics allow people to use fascinating graphics and attractive design on a daily basis. In doing so, you can easily catch people’s eyes, and improve their retention of the information you are promoting on your infographic itself. That’s huge for people who are looking to improve their reader base and even grow their customer lists over time – and infographics can help make that happen as they work to attract people and retain and impress them in time.

Shareable on Social Media

Infograhpics and other images like it are incredibly shareable on social media, and that’s a great thing! For search engine optimization and social media marketing, infographics can do wonders when it comes to not only improving your place in social and search sites, but also in getting the most out of your audience and getting them to react, read, and share things that you have created.

For people looking to use a Los Angeles digital marketing agency to create and improve your infographics, too, it’s imperative that you understand and enjoy the potential that we have in providing for you top-notch and high quality infographics that can truly help you turn the corner, profit, and more. In doing so, you can not only save money on advertising and marketing, but also better retain customers and more over the long haul in your business.

Convert Customers Using Psychology Through Social Media

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How many times have you looked at your business and thought about how you would like to have more customers? This can be accomplished using social media and digital marketing. Bright Age is identifying how to convert more customers using psychology. The good news is that this can be done as long as you know what you are doing.

One of the main things that you will need to do if you would like to use digital marketing is to make the customer understand that they will not have to do anything difficult or strenuous in order to get started with whatever it is you are trying to sell to them. In fact, if you state things like they will not have to pay anything for the first month you will see that more customers will be willing to try your product.

Next, try to stand for something when it comes to your company. This will help those customers that you are trying to reach relate to you. If you stop and think about it, if you are willing to donate a percentage to a certain organization then you will be able to reach a large number of potential customers and you may even reach customers that you did not even know were potential customers.

One final thought is to try different things to keep your customers on their toes. Yes, you might know that your clients really like to have consistency but you may not think about the fact that there are going to be times when they will really like to have a surprise every now and then. You can use social media or digital marketing to make this happening. It does not have to be something expensive as it is the thought that counts in the end. Just try to think about what you can do for your customers and what would make you happy. Then apply it to them.

Build Online Presence Through Social Media

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Five Ways To Build A Strong Online Presence Through Social Media

Any business would contemplate a number of strategies before finalizing one for marketing in Los Angeles. No marketing campaign or online promotional strategies can be complete without utilizing social media in Los Angeles. It is no longer an option as to whether a business would wish to explore social media or not. Any successful strategy of marketing in Los Angeles would have to possess a dominating online presence for sustenance, more growth and increased profitability.

Learn Five ways to build a strong online presence through social media in Los Angeles.

Increasing Fans

The first objective of any online marketing strategy using social media is to increase the fan base. Whether it is more followers on Twitter, more fans liking the company or product page on Facebook or sharing more posts of a company on Google Plus, the eventual goal is to keep on increasing fans or customers. Without a substantial base of prospective customers and people who at least are interested in a certain company or brand, no one would succeed to have a strong online presence.

Keeping People Engaged

Having fans is only the crux of the initiative. Simultaneously one would have to keep the fans engaged. Unless the users are engaged on a regular basis with content or any form of initiatives, the number of users liking or following a company would mean nothing. The fans need to be active with the company and only that would lead to more popularity. As simple it is to like a page or follow a company on Twitter, it is equally easy to unlike or un-follow someone.

Being Valuable

Companies typically keep posting promotional materials and all such deals. At times, there should be some valuable resources being shared as well that do not require people to buy anything or to spend money to make use of. Being valuable is integral to online dominance. Google and Wikipedia doesn’t ask any normal internet user to pay anything nor do Facebook and Twitter.

Having A Connect

Connecting with users on an emotional level and to an extent that a user needs the company or has to follow and like them is important to remain on top of the game.

Integration

All social media marketing efforts in Los Angeles should be integrated. One shouldn’t choose a certain social media and leave out another one. They are all integral to online dominance.

Bright Age Digital Marketing is a company based in Los Angeles that uses more ways than mentioned to enhance online presence of all types of businesses.

Social Media Marketing

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Social Media Marketing

More and more companies have had to change their approach to advertising with the growth of social media and e-commerce. Many social media sites have literally exploded to having millions of users, not just in the United States but worldwide. It is now possible to target audiences all over the world or just locally with the type of advertising that you utilize through social media campaigns. Bright Age Digital Marketing is a one stop shop to help educate you, streamline and develop your marketing plan, show you how to gain audience and turn that audience into buyers.

No matter how much traffic you drive to your website or get to “like” a fan page, unless they are actually spending money and becoming ‘converted’ consumers of your brands, then you are wasting your time and your dollars. Digital marketing Los Angeles is a competitive market and unless you fully understand how the social media experience works, then you are blindly trudging through the mire and probably losing time and money. You are busy running your business and this means that you probably don’t have time to become a marketing genius. That is what you hire the professionals for, so they can help you Los Angeles based business grow.

There are many sites out there to use and they can show you how to utilize all of them to the best capabilities. They can explain SEO to you and why it is important to use it (search engine optimization) to help search engines categorize your site and help consumers find you when they are searching for specific items and use certain keywords. This takes analyzing of your most searched keyword terms and using those to create content on your site that will be optimal for creating and bringing traffic to you.

Taking things one step further, they can assist with website development that will not only have them at your site but engaged actively in the experience of shopping on your website. Now that you have them there, the goal is to keep them there and get them shopping. Bright Age Digital Marketing understands all of this and can show you how they will approach building you business and your brand. An important piece of this puzzle not to miss is making sure that your website is designed for mobile marketing as well. With more and more people using Iphones, Android phones and tablet devices, websites have to designed with this in mind. They will help you with all these solutions so that you are available to all users.