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Why Restaurants Should Use Social Media Advertising

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Reasons Why Restaurants Should Use Social Media Advertising

Continue reading for the reasons why most social media agencies believe that social media advertising is crucial for restaurants.

Directly Target Your Audience

Ever look up the best restaurants in your area? Order food online while at the office? Observe delicious photos or hashtags from foodies around the world? There are thousands of users surfing the web every day and social media advertising targets those who are looking for their next meal. With social media advertising technologies such as Facebook Custom Audiences or Lookalike audiences, businesses are able to retarget current customers, or create advertising audiences based on those who visit their website. By teaming up with a social media agency, restaurants can witness higher engagement with their target audience.

Turn Customers into Spokespeople

Now more than ever, people rush to social media platforms to share or communicate experiences throughout the day. Interacting with customers who share photos of your food or service nurtures the consumer-business relationship. Also, the more shares your advertisement receives, the longer life that ad has. Social media agencies believe that the extension of ad life allows for more outreach to friends of friends, aka potential customers. Additionally, the more buzz and mentions your company receives on social media platforms aids the Search Engine Optimization on Google, furthering increasing awareness and engagement among old and new clientele.

Boost News and Deals

Opening a new location? Offering a deal to those who Like your Facebook page? Social Media advertising is perfect for telling customers about the latest and greatest promotions. By creating a sense of urgency about certain upcoming events on social media, more consumers will visit your website or comment with questions on your social media platforms. All of this is great for strengthening your brand online and in-store. Additionally, you will be able to compare a variety of posts to see which Call To Action engages more customers. Is offering a deal causing positive chatter? Are customers excited about new menu items? All of these questions can be answered after reviewing a post’s analytics, which is usually performed by social media agencies.

Budget- Friendly

One of the best reasons why restaurants should use social media advertising is the pricing. With a variety of social media platforms, most ads are set up with a particular budget in mind, for example, spending $20/day. The pricing for social media advertisements tend to lean much cheaper and gain many more interactions than search engine advertisements. The main goal of social media advertising is not to only promote restaurant buzz, but to talk and develop deeper relationships with customers. To learn more about restaurant advertising on social media, contact us today!

Author: Summer Malone

Summer is a social media marketing enthusiast with a passion for marketing analytics online, trending hashtags, and flux capacitors. Summer often feels sad for the TRex who is unable to connect to the internet. You can connect with Summer via Twitter @SummerMaloneMKT.

A Social Media Agency’s Guide to Curated Content

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A Social Media Agency’s Guide to Curated Content

By teaming up with a social media agency, your company will know about the newest trends when it happens, such as the curated content feature on various social media platforms. So, what is curated content? Twitter Moments. Instagram Spotlights. Snapchat Stories. All of these features offered on social media platforms highlight events on a particular subject picked daily. These topics or themes might be influenced by trending topics, such as the Super bowl or the Oscars. Curated content gives followers the opportunity to discover new accounts and engage with a larger audience. This is important for companies or brands looking to expand awareness and increase engagement with their target audience.

Twitter Moments

Twitter features the newest and most current articles online from a variety of categories like, news, sports, entertainment, and fun. These articles are usually less than 24 hours old, and new information is uploaded as soon as it comes in. Twitter Moments are best for those needing quick updates of worldly or trending events. As a social media agency, we specialize in knowing the newest buzz and utilize this knowledge by creating engaging tweets, thus helping companies maximize the output of their social media posts.

Instagram Spotlights

This curated tool on Instagram showcases pictures or videos published by Instagram users relating to a theme. This theme is picked daily by the Instagram team, for instance, past themes featured odd couple animal videos or rad skateboarding videos. Instagram hopes to entertain rather than inform its users with its curated content segments. By platforming random curated content with the original creator’s account handle, onlookers can explore similar hashtags or the originator’s account on Instagram. Instagram Spotlights are best for those who need a mid-day pick me up, as the featured content is usually lighthearted and bright.

Snapchat Stories

Not only does Snapchat allow users to upload pictures and videos into their own personal story, but also gives subscribers the ability to watch featured snapchats across the world according to different categories. These categories range from events like Leap Year, to cities such as, Berlin or Los Angeles. These daily themes are updated throughout the day on Snapchat and give snapchatters insight into others’ lives. Snapchat stories are for those who want a front row seat in every experience. For example, snapchats of A-list celebrities at the Oscars flooded the ‘Oscars’ feed, showcasing actors and actresses strutting their stuff on the red carpet and mingling backstage with C3PO.

How to get featured

While being chosen for Twitter Moments, Instagram Spotlights, or Snapchat Stories may be difficult to pin point, our social media agency, BrightAge, suggests that there are some indicators for content that might be featured. For example, big events like the Oscars, or Election day are extremely likely to be featured on various social media platforms. So, to increase your chance of being chosen, produce high quality content that is entertaining, lighthearted, and relevant. Until then, enjoy the numerous curated content available daily on Twitter, Instagram, and Snapchat!

Author: Summer Malone

Summer is a social media marketing enthusiast with a passion for marketing analytics online, trending hashtags, and flux capacitors. Summer often feels sad for the TRex who is unable to connect to the internet. You can connect with Summer via Twitter @SummerMaloneMKT.

Benefits of Hiring a Social Media Management Team For Your Business

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Benefits of Hiring a Social Media Management Team for your Business

Every year technologies enhance, further connecting the digital world with our daily lives. As companies increase engagement with their clients through social media, time allocated to other business ventures goes on the back burner. Unfortunately, sharing posts with company updates and the newest trends is necessary for keeping positive customer-business relationships. Fortunately, there are social media agencies that solely take care of social media platforms for companies! Here are the best benefits of hiring a team for social media management in Los Angeles.

Building Brand Recognition

Social media agencies are capable of boosting brand image though various social media platforms. Keeping a company’s brand fluid throughout each social media hub is key to a business’ success. However, staying updated with continual and constant change to social media hubs and their audiences can be challenging. Thankfully, social media management agencies have companies covered. Some social media management teams in Los Angeles, such as ourselves, even send monthly reports with company growth, engagement, and outreach rates.

Targeting and Extending Client Rosters

Who’s your target market? One of the benefits of hiring a social media agency is their expertise in advertising to specific consumers. With access to Big Data, marketers can not only target to genders in a particular age range, but also those with a specific education level and interests. Observing advertisements and engagement rates online can be a daunting task for businesses new to the digital age, especially when it comes to accumulating all of the social media data. However, by teaming up with a social media agency, they’ve mastered outreach reporting. This way businesses can see any clientele growth or increased retention rates with current customers.

Efficient Time Management

By teaming up with a social media agency, businesses can extend their focus on other areas of the company, such as providing high quality products and services or nurturing employee relationships. Social media agencies utilize content calendars in order to post onto social media accounts with ease. Companies do not have to worry about posting onto Twitter after work hours, as posts are developed and approved days prior to publishing. Also, social media management teams analyze incoming posts frequently, enabling them to notify companies of issues or customer service inquires.

Tech Savvy

Additionally, social media agencies pride themselves with staying updated on the most online technological advantages. With their focuses on the biggest trends on social media outreach, a business can trust its social media management company and focus on other internal or external strategies. One can count on social media managements in Los Angeles to constantly research the newest apps, trends, and industry competitors. As mentioned previously, by assigning online outreach to a social media agency like Bright Age, businesses can decrease work stress by putting focuses elsewhere!

Author: Summer Malone

Summer is a social media marketing enthusiast with a passion for marketing analytics online, trending hashtags, and flux capacitors. Summer often feels sad for the TRex who is unable to connect to the internet. You can connect with Summer via Twitter @SummerMaloneMKT.