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Benefits of Hiring a Social Media Management Team For Your Business

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Benefits of Hiring a Social Media Management Team for your Business

Every year technologies enhance, further connecting the digital world with our daily lives. As companies increase engagement with their clients through social media, time allocated to other business ventures goes on the back burner. Unfortunately, sharing posts with company updates and the newest trends is necessary for keeping positive customer-business relationships. Fortunately, there are social media agencies that solely take care of social media platforms for companies! Here are the best benefits of hiring a team for social media management in Los Angeles.

Building Brand Recognition

Social media agencies are capable of boosting brand image though various social media platforms. Keeping a company’s brand fluid throughout each social media hub is key to a business’ success. However, staying updated with continual and constant change to social media hubs and their audiences can be challenging. Thankfully, social media management agencies have companies covered. Some social media management teams in Los Angeles, such as ourselves, even send monthly reports with company growth, engagement, and outreach rates.

Targeting and Extending Client Rosters

Who’s your target market? One of the benefits of hiring a social media agency is their expertise in advertising to specific consumers. With access to Big Data, marketers can not only target to genders in a particular age range, but also those with a specific education level and interests. Observing advertisements and engagement rates online can be a daunting task for businesses new to the digital age, especially when it comes to accumulating all of the social media data. However, by teaming up with a social media agency, they’ve mastered outreach reporting. This way businesses can see any clientele growth or increased retention rates with current customers.

Efficient Time Management

By teaming up with a social media agency, businesses can extend their focus on other areas of the company, such as providing high quality products and services or nurturing employee relationships. Social media agencies utilize content calendars in order to post onto social media accounts with ease. Companies do not have to worry about posting onto Twitter after work hours, as posts are developed and approved days prior to publishing. Also, social media management teams analyze incoming posts frequently, enabling them to notify companies of issues or customer service inquires.

Tech Savvy

Additionally, social media agencies pride themselves with staying updated on the most online technological advantages. With their focuses on the biggest trends on social media outreach, a business can trust its social media management company and focus on other internal or external strategies. One can count on social media managements in Los Angeles to constantly research the newest apps, trends, and industry competitors. As mentioned previously, by assigning online outreach to a social media agency like Bright Age, businesses can decrease work stress by putting focuses elsewhere!

Author: Summer Malone

Summer is a social media marketing enthusiast with a passion for marketing analytics online, trending hashtags, and flux capacitors. Summer often feels sad for the TRex who is unable to connect to the internet. You can connect with Summer via Twitter @SummerMaloneMKT.

Using Snapchat as a Social Media Marketing Tool

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In order to market successfully online using social media, it is important to continuously evolve a marketing strategy to improve results. Since the field of internet marketing is constantly changing with new technology, it is important for businesses to keep up with these latest trends. Snapchat has emerged as one of the leading photo messaging applications available in the marketplace. It allows users to share photographs and videos with their friends, which are commonly referred to as “snaps”. Users can then socially chat about each photo and video in order to pass the message on to friends. Since an increasing number of users are utilizing Snapchat today, it is growing in importance as a social media marketing tool.

Advantages of Snapchat

Businesses that adopt Snapchat will get to take advantage of an emerging marketplace where customers might be participating. As a growing social media network, it currently has 500 million videos and photos being shared on the channel each day. As proof of the platform’s potential value, Facebook offered $3 billion for the platform in November 2013. Additionally, Google offered the company $4 billion for a buyout. Both times, the company refused to accept the sale and instead took venture capital a month later. In face of being offered such large sums, the confidence of the company’s founders shows that the social media marketing tool is worthy of notice for businesses looking for growth opportunities today.

Using Snapchat

As part of a social media strategy, Snapchat offers businesses a way to share photos and videos of products in a place where customers will visit. By participating in this new channel, businesses can develop closer relationships with their potential and former customers. As part of a social media strategy, businesses should share new product updates, fun activities around their office, and participation in community events. By keeping the tone of posts and other content conversational in nature, businesses will likely be able to reach their target market by using Snapchat. This has the potential to make for more effective social media management in Los Angeles and around the country.

Geofilters

One great advantage of marketing with Snapchat is that it has extensive features that can potentially enable businesses to geotarget customers. By using a feature called geofilters, businesses are able to add a customized sticker to photographs that can only be seen by people within a specific geographic area. This means that images can be customized to an extensive degree to enable businesses to connect with customers in a specific area. By utilizing this effectively, businesses will be able to reach their target market locally at several different places at a time. For example, this could be used for social media management in Los Angeles to display specific photo elements only in the geographic area.

As an effective social media marketing tool, Snapchat will only grow in importance in the coming years. Businesses engaged in social media management in Los Angeles should start taking advantage of this new digital marketing strategy today in order to gain a competitive advantage over business rivals.