How Social Media Is Changing the Marketing Industry
In years past, meaning the 90’s and before, Marketing has been split up distinctly into 3 main sectors: advertising, marketing and public relations. However, with the integration of the internet and social media in businesses, these types of marketing have merged together. The world of product and service promotion has become smarter, faster, and cheaper adjacent with the experience of utilizing a social media marketing agency. Many online tools are available to try and help entrepreneurs and small businesses gain that competitive edge. But then again, how advantageous is it to base your marketing off of a do it yourself YouTube video everyone has access to? In a society where DIY sometimes seems like the cheapest way to get fairly solid results, leaving the success and growth of your business up to automated sites is about as smart as leaving your toddler stranded at Coachella.
Why Big Agencies May Not Be the Best Option
Big agencies are big for a reason; their success is told in history books and retold in modern TV shows like MadMen. But these days of famous advertising giants may be over and the upper hand might belong to smaller, specialized marketing companies.
Why Is This?
Unlike the skyscraper advertising agencies employed by large companies, smaller and newer agencies are specialized in exactly what will boost your sales cheap and fast: internet marketing. Digital Advertising agencies have the ability to create your online content quickly and implement it with actual conversions even quicker. Furthermore, these agencies are there to help you walk through the process, cater to your specific needs, and teach you about their forward-thinking strategies if you don’t happen to be a tech specialist. Big agencies can help optimize your social media accounts and find your niche market online, for a pretty hefty price tag. But smaller agencies are there to maintain every detail, including taking on your brand persona personally and communicating directly with your consumers online. In other words, smaller firms specialize in consumer communication. They realize that with each client’s unique identity as a business, there is a unique language that comes with it. They specialize in communicating with all types of clients, and with that we are quick learners at learning how to communicate with different types.
While traditional media and advertising are still very much alive, there are new methods beyond the dreaded 30-second video or banner ad that many agencies aren’t aware of. Cutting edge methods that narrow your target demographic more precisely do a better job of generating trust, and converting that trust into sales, quicker than it takes complete the purchase of a 15-second commercial spot, and at a fraction of the cost, too. Want more information on the de-segregation of product and service promotion? Contact us for a specialized digital marketing plan designed just for your company.
Author: Hannah Prater
Hannah is currently studying Advertising and Multimedia design at Pepperdine University, with an undying fascination for the creative side of advertising. Her experience with social media has only multiplied since she downloaded Instagram the very month it came out in 2010. In response to Beyonce’s famed question “Who run the world?”, Hannah also rejoins “Girls” but only secondary to “Facebook”. You can connect with Hannah on Twitter @hanprater.
